Insights
Insight-driven, quality-focused content written by the experts.
Channel Optimisation, Content & Experience
August 17, 2022
The 4 Steps to Personalising Content on your Sitecore website
76% of consumers get frustrated when companies don’t use content personalisation. In 2022, consumers expect to be treated like an...
Financial Services, Content & Experience
August 9, 2022
Content Marketing for Law Firms: The Guide for Success
Content marketing costs 62% less than traditional marketing and has the potential to generate three times as many new revenue...
Travel & Transport, Content & Experience
July 25, 2022
4 Benefits Of Website Personalisation For Your Travel Brand
As a travel brand, you’ve probably heard of personalisation before – it’s the idea that every customer gets a unique...
Ecommerce, Channel Optimisation
July 11, 2022
5 WAYS TO GET STARTED WITH AN OMNICHANNEL MARKETING STRATEGY, TO TURN BROWSERS INTO BUYERS
Shopping for products, exclusively at an online store, is a behaviour of the past. Customers are now habitually interacting with...
CRM & Data, Digital Marketing
June 29, 2022
GA4: The Latest Google Analytics Update
In October, Google announced the latest version of Google Analytics, Google Analytics 4 (GA4), which is set to roll out...
Events, Remarkable News
February 7, 2022
Sagittarius supports Race Of Champions for 12th year
After a 2 year hiatus, Race Of Champions is back and so are we to support this prestigious event. Race...
Content & Experience, CRM & Data
January 26, 2022
THE SECRET TO CUSTOMER RETENTION UNLOCKED
As we race through the early months of 2022, the repercussions of the last couple of years in retail are...
Content & Experience, CRM & Data
January 22, 2022
PERSONALISATION, WHAT IS IT REALLY?
Remember the first mass email you ever received with your name in the subject line? For the first time in...
Remarkable News, Digital Marketing
January 18, 2022
Former Big Brand Ideas marketing specialist, Hayley Bonnick joins Ultimedia
Ultimedia has appointed Hayley Bonnick as Head of Marketing. The former Big Brand Ideas marketing manager, joins the Episerver (Optmizely) specialists to...
Channel Optimisation, Digital Marketing
December 31, 2021
Google Optimize vs Optimizely
Optimisation tools can be what differentiates your organisation from the competition. Google Optimize and Optimizely both have powerful CRO capabilities suited for...
Ecommerce, Digital Marketing
December 23, 2021
Episerver Commerce Cloud – A Guide for marketers
Get sophisticated B2C Commerce and B2B Commerce solutions, hosted and managed in the Cloud, from the same supplier. Learn more...
Financial Services, AI Agents & Automation
December 16, 2021
Financial Service Trends For Digital In 2022
Over the last two years, trends within the financial services industry have irrefutably been shaped by a post-pandemic world. Now,...