Insights

March 5, 2024

Optimizely Gartner Magic Quadrant

For the fifth consecutive year, Gartner has recognised Optimizely as a market leading Digital Experience Platform and Content Marketing Platform....

March 1, 2024

Salesforce Travel Management: Advancing Airline Operations and Passenger Services

73% of individuals using travel and hospitality services expressed the need for these providers to recognise and cater to their...

February 29, 2024

What is BigCommerce? The headless commerce platform explained

BigCommerce — now powered by Commerce — is an open SaaS platform for B2C and B2B brands. Here's how it works, what's new, and what it costs in 2026.

February 29, 2024

Aviation Digital Marketing

The aviation industry is no stranger to evolution. From the dawn of commercial flight to the era of digital transformation,...

February 27, 2024

Optimizely vs Contentstack

With 90% of people exclaiming personalised experiences are desirable, having a robust content management system (CMS) built for creating, optimising...

February 21, 2024

Improving Ecommerce Conversion Rates

The average ecommerce conversion rate is between 2.5% to 3%. Conversions can change depending on the organisation or conversion actions,...

February 9, 2024

Sitecore MVPs 2024

Today, Sitecore has announced the 2024 Sitecore MVPs (Most Valuable Professionals)! This is the 18th year of the programme, with...

February 4, 2024

AI in Customer Service: What is It & Why Do You Need It?

Embracing the AI Revolution in Customer Service In an era where technological advancements are not just innovations but necessities, the...

February 4, 2024

Why Data Analysis is Key to Making Strategic Marketing Decisions

January 31, 2024

Artificial Intelligence in Airlines

While artificial intelligence (AI) remains a relatively recent development, it is gaining widespread recognition, and one sector at the forefront...

January 31, 2024

Marketing for travel brands in 2024

The travel industry is regaining pace in 2024 and travellers are even more eager to get away. Travel and airline...

January 29, 2024

Sitecore XM Cloud Forms

A brand new, very welcome new feature has come to Sitecore XM Cloud – Sitecore XM Cloud forms! Forms are...