Insights

March 1, 2024

The Optimizely MVP Award

The Optimizely community thrives on the contributions of its members, and the Optimizely Most Valuable Professional (OMVP) program celebrates those...

March 1, 2024

Salesforce Travel Management: Advancing Airline Operations and Passenger Services

73% of individuals using travel and hospitality services expressed the need for these providers to recognise and cater to their...

February 29, 2024

What is BigCommerce? The headless commerce platform explained

BigCommerce — now powered by Commerce — is an open SaaS platform for B2C and B2B brands. Here's how it works, what's new, and what it costs in 2026.

February 29, 2024

Aviation Digital Marketing

The aviation industry is no stranger to evolution. From the dawn of commercial flight to the era of digital transformation,...

February 28, 2024

Gartner Magic Quadrant 2024 – Salesforce Named Leading CDP

In a time when 70% of organisations struggle to provide completely connected user experiences across all channels,  it’s crucial for...

February 23, 2024

Data Privacy Management: Strategies for Safe Data Handling

89% of IT leaders cite security as a top priority because organisations of all sizes are under immense pressure to...

February 16, 2024

Salesforce Sales Cloud Einstein: Increasing Forecasting Accuracy

February 9, 2024

Sitecore MVPs 2024

Today, Sitecore has announced the 2024 Sitecore MVPs (Most Valuable Professionals)! This is the 18th year of the programme, with...

February 4, 2024

4 Essential Steps to Crafting a Tailored CRM Strategy for Business Success

A well-defined Customer Relationship Management (CRM) Strategy can catapult a business from mediocrity to market leadership by optimising customer interactions...

February 4, 2024

AI in Customer Service: What is It & Why Do You Need It?

Embracing the AI Revolution in Customer Service In an era where technological advancements are not just innovations but necessities, the...

February 4, 2024

Why Data Analysis is Key to Making Strategic Marketing Decisions

January 31, 2024

Artificial Intelligence in Airlines

While artificial intelligence (AI) remains a relatively recent development, it is gaining widespread recognition, and one sector at the forefront...