Insights
Insight-driven, quality-focused content written by the experts.
March 24, 2024
Leveraging Salesforce Email Marketing – From Leads to Loyalty
For every £1 spent on email marketing, the average ROI is £44. Yet, achieving this demands more than just sending...
March 18, 2024
Airline Digital Transformation
Airlines are still recovering from the impact of the global pandemic and to try and regain customers, airline digital transformation...
March 14, 2024
Sitecore Website Essentials
Building a Sitecore website empowers you to create stunning customer experiences that capture attention and drive engagement. But a beautiful...
March 14, 2024
Airline marketing strategies: the digital playbook for aviation brands
74% of total travel and tourism revenue will be generated through online sales by 2027. Investing in robust airline marketing...
March 13, 2024
7 Tactics For Web Conversion Optimisation
A well-designed website is no longer enough. Organisations need to ensure their online presence converts visitors into paying customers or...
March 8, 2024
What is Salesforce Data Cloud? Exploring the Leading CDP
Salesforce Data Cloud — now Data 360 — unifies customer data in real time and powers Agentforce AI agents. Here's what it is, how it works, and why it leads the CDP market.
March 7, 2024
Optimizely Marketplace
In today’s competitive landscape, offering a personalised and consistent customer experience is no longer a luxury, it’s a necessity. With...
March 5, 2024
Optimizely Gartner Magic Quadrant
For the fifth consecutive year, Gartner has recognised Optimizely as a market leading Digital Experience Platform and Content Marketing Platform....
March 1, 2024
The Optimizely MVP Award
Update, October 2026: Our team has won more than 10 OMVP awards over the years. Read about our 2026 OMVP...
March 1, 2024
Salesforce Travel Management: Advancing Airline Operations and Passenger Services
73% of individuals using travel and hospitality services expressed the need for these providers to recognise and cater to their...
February 29, 2024
What is BigCommerce? The headless commerce platform explained
BigCommerce — now powered by Commerce — is an open SaaS platform for B2C and B2B brands. Here's how it works, what's new, and what it costs in 2026.
February 29, 2024
Aviation Digital Marketing
The aviation industry is no stranger to evolution. From the dawn of commercial flight to the era of digital transformation,...