Insights

June 19, 2024

Email Marketing For Hotels

When executed well, hotel email marketing generates an impressive £28 ROI for every £1 spent, delivering the highest marketing ROI...

May 24, 2024

Hotels Using AI in 2024

AI and ML are highly effective in hotels’ revenue planning, with a 60% customer satisfaction rate. The number of hotels...

May 22, 2024

Choosing the Best CRM Software for Hotels

April 30, 2024

AI In Hotels

The hospitality industry is experiencing a huge shift, propelled by the relentless advancement of AI in hotels which is expected...

March 29, 2024

Best CRM for Travel Industry – Discover Salesforce

A staggering 73% of travellers now expect their travel providers to understand their individual needs and preferences. In the crowded...

March 18, 2024

Airline Digital Transformation

Airlines are still recovering from the impact of the global pandemic and to try and regain customers, airline digital transformation...

March 14, 2024

Airline marketing strategies: the digital playbook for aviation brands

74% of total travel and tourism revenue will be generated through online sales by 2027. Investing in robust airline marketing...

March 8, 2024

What is Salesforce Data Cloud? Exploring the Leading CDP

March 1, 2024

Salesforce Travel Management: Advancing Airline Operations and Passenger Services

73% of individuals using travel and hospitality services expressed the need for these providers to recognise and cater to their...

January 10, 2024

Airlines And Social Media

Social media has become an integral part of our daily lives. With 4.95 billion users worldwide, accounting for around 60.49%...

January 4, 2024

Travel Industry Poised to Benefit from Web 3.0 & Blockchain

  Unify Data Consultancy explores how Web 3.0 and Blockchain will improve traveller experiences in 2023.   You’ve no doubt...

January 4, 2024

What do the Travel and Manufacturing Markets Have in Common?

  After attending two conferences, similar challenges surface between these industries. I recently attended the World Travel Market (WTM) in...