Insights

Insight-driven, quality-focused content written by the experts.

Travel & Transport, AI & Automation

Hotels Using AI in 2024

AI and ML are highly effective in hotels’ revenue planning, with a 60% customer satisfaction rate. The number of hotels using AI has increased dramatically, and the hospitality industry is on the brink of a technological revolution. Marketing for tourism... Read more
Commerce & Experience Platforms, Content Operations

What is Contentful

What is Contentful Contentful is a modern, headless CMS that empowers businesses to create, manage, and distribute content across various channels. Unlike traditional CMS platforms, Contentful decouples the backend content management from the frontend presentation layer, offering unparalleled flexibility and... Read more
AI & Automation, Customer Experience (CX)

Sitecore 10.4 : Powering Digital Experiences

Businesses need to create personalised, engaging experiences that resonate with their audience and drive conversions. This is where a powerful Digital Experience Platform (DXP) like Sitecore 10 comes in. Sitecore is a leading DXP that empowers marketers to deliver exceptional... Read more
Travel & Transport, AI & Automation

AI In Hotels

The hospitality industry is experiencing a huge shift, propelled by the relentless advancement of AI in hotels which is expected to reach £345.42 million by 2025. From the initial inquiry about a destination to the final checkout, Artificial Intelligence (AI)... Read more
AI & Automation, CRM & Data

What is Salesforce Used For? Exploring Salesforce Applications

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Content Operations, Customer Experience (CX)

Optimizely Content Marketing Platform

Optimizely CMP has been recognised as a leader in the Gartner Magic Quadrant for Content Marketing Platforms for the seventh consecutive year. This recognition highlights the platform’s agility and comprehensive capabilities. Gartner praised the platform for its swift adaptation to... Read more
AI & Automation, CRM & Data

Salesforce Products — March Releases

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AI & Automation, Customer Experience (CX)

SUGCON Key Takeaways

It was a real pleasure to welcome the Sitecore community to my home town of Dublin last week for this year’s SUGCON Europe. It proved to be an incredibly interesting couple of days hearing from the Sitecore team and partners... Read more

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