Insights

When executed well, hotel email marketing generates an impressive £28 ROI for every £1 spent, delivering the highest marketing ROI across channels. Segmented email marketing is considerably more effective , with marketers reporting a staggering 760% increase in earnings from... Read more

In 2023, Salesforce generated $2.33 billion from professional services and other services alone; this reflects the high, and steadily increasing, demand for consultancy and implementation support. ​In any modern organisation, technology plays an indispensable role. Among the myriad tools available... We'll work with you to turn valuable insights into an actionable roadmap that helps you get exactly where you want to be. Read more

Capturing the attention of potential guests and standing out among the competition in the hospitality industry is increasingly challenging. With the rise of digital platforms, hotels must leverage advanced digital marketing strategies to succeed. By looking at building the digital... Read more

With 70% of travellers booking hotels online, a robust SEO (Search Engine Optimisation) strategy is essential for hotels to stand out and attract more guests. Additionally, 72% of mobile bookings occur within 48 hours of last-minute Google searches including the... Read more

BigCommerce is a leading ecommerce platform, supporting over 60,000 businesses worldwide with its robust suite of tools and scalable solutions. But how much does BigCommerce cost? With global ecommerce sales projected to reach $6.4 trillion by 2024, choosing the right... Read more

We'll work with you to turn valuable insights into an actionable roadmap that helps you get exactly where you want to be. Read more

Mastering the art of conversion rate optimisation (CRO) is essential for hotels aiming to maximise online bookings and revenue. CRO is a scientific approach designed to enhance the likelihood of converting visitors into bookers. This involves analysing the entire journey... Read more