Insights

Whilst everyone is talking about artificial intelligence (AI), two terms often come up: Large Language Models (LLMs) and Machine Learning (ML). While they are related, they serve different purposes and have unique strengths. Understanding the difference between LLMs and ML,... Read more

TikTok Search Goes Mainstream TikTok has formally entered the search advertising market with Search Ads Campaigns. For the first time, marketers can select keywords, apply negatives, and optimise campaigns within the platform. This development stands out because it runs counter... Read more

AI is no longer just a buzzword in content operations. It’s becoming the backbone of how marketing teams plan, create, and deliver personalised experiences. Sitecore Content Hub, as the central content engine in Sitecore’s composable DXP, integrates powerful AI features... Read more

Most marketers in higher education will know that search is rapidly evolving, changing from classic webpage rankings to AI-driven assistants and discovery across multiple platforms. Universities find themselves at the crossroads of a fundamental shift in how their audiences are... Read more

The End of the Click Era Clicks once defined SEO. Top rank = click = traffic = conversion but that cycle is now broken. Google’s AI Overviews now deliver immediate summaries, ads included, often in place of the click. Google’s... Read more

Two Days. One Mission: Redefine What’s Possible Day 1: Partner Forum & OMVP Summit Behind closed doors, Optimizely partners got a front-row seat to the future. Executive briefings, product deep-dives, and the big reveal: Opal’s agent orchestration.  We rolled up... Read more

This week, around 1,500 customers, partners, and industry leaders gathered in San Diego for Opticon, Optimizely’s flagship conference. While I wasn’t on the ground myself, several of our Optimizely OMVP colleagues were, and their takeaways made it clear: AI isn’t... Read more

In a time when brands need consistency, agility, and authenticity across channels, having an AI-powered helper that “knows” your brand can be a game changer. Sitecore Stream offers just that, a way to build a Brand Kit that powers a... Read more