Insights

With hundreds of other priorities, sustainability can often be seen as a tick box exercise that companies feel they should do. But are brands missing opportunities to leverage sustainable marketing for competitive advantage?  Our research suggests so. In 2021 three... Read more

Ramadan is a significant event in the Islamic calendar, observed by over 1 billion Muslims worldwide. With the increasing reliance on the internet for information, resources, and inspiration, it’s essential for businesses and organisations with an online presence to have... Read more

For most manufacturing brands, having a solid industrial content marketing strategy is key to engage and retain customers. 79% of businesses rely on content marketing to produce high-quality leads.  Yet in general, many manufacturers have been slower to adopt this approach... Read more

Google processes over 8.5 billion searches daily and almost monopolises the search engine space with a global market share of 91.88%. This makes Google a highly valuable channel and tool in SEO for insurance companies and the north-star to follow... Read more

A digital marketing strategy for insurance companies typically includes a variety of tactics to reach potential customers and promote insurance products and services online. Digital marketing is becoming increasingly important for companies as more and more customers are turning to... Read more

Content marketing for insurance companies costs 62% less than other traditional marketing approaches and can drive three times more sales opportunities. For insurance companies, content marketing provides the perfect vehicle to build meaningful customer relationships, educate, drive revenue and build... Read more

Google Lighthouse is a powerful, free tool that provides metrics, opportunities and insights into your site. The scores are about measuring the performance of your webpage, by testing how fast the browser can display the page, accessibility and other key... Read more