Insights
Insight-driven, quality-focused content written by the experts.
Travel & Transport, Content Operations
Hotel SEO Strategy
With 70% of travellers booking hotels online, a robust SEO (Search Engine Optimisation) strategy is essential for hotels to stand out and attract more guests. Additionally, 72% of mobile bookings occur within 48 hours of last-minute Google searches including the... Read more
Ecommerce, Commerce & Experience Platforms
How Much Does BigCommerce Cost
BigCommerce is a leading ecommerce platform, supporting over 60,000 businesses worldwide with its robust suite of tools and scalable solutions. But how much does BigCommerce cost? With global ecommerce sales projected to reach $6.4 trillion by 2024, choosing the right... Read more
Travel & Transport, Commerce & Experience Platforms
Hotel Website Conversion Rate
Mastering the art of conversion rate optimisation (CRO) is essential for hotels aiming to maximise online bookings and revenue. CRO is a scientific approach designed to enhance the likelihood of converting visitors into bookers. This involves analysing the entire journey... Read more
Ecommerce, Commerce & Experience Platforms
BigCommerce Travel Sites – A Digital Marketing Guide
The travel industry is currently witnessing a substantial digital transformation, spurred by innovations in ecommerce platforms such as BigCommerce. In today’s digital age, a robust online presence is not merely beneficial but essential for survival and growth in the highly... We'll work with you to turn valuable insights into an actionable roadmap that helps you get exactly where you want to be. Read more
Travel & Transport, CRM & Data
Airline Marketing Strategies
74% of total travel and tourism revenue will be generated through online sales by 2027. Investing in robust airline marketing strategies is vital. New trends and technologies offer opportunities for brands to innovate and push boundaries to find new ways... Read more
Optimizely, Personalisation & CRO
7 Tactics For Web Conversion Optimisation
A well-designed website is no longer enough. Organisations need to ensure their online presence converts visitors into paying customers or leads. This is where Conversion Rate Optimisation (CRO) comes in. With only 22% of businesses being happy with their current... Read more
Ecommerce, Commerce & Experience Platforms
What is BigCommerce?
The right ecommerce platform for your business is more crucial than ever. Among the long list of options available, one name that consistently emerges at the forefront is BigCommerce. But, what is BigCommerce, and why is it the platform of... Read more
Travel & Transport, AI & Automation
Marketing for travel brands in 2024
The travel industry is regaining pace in 2024 and travellers are even more eager to get away. Travel and airline digital transformation is at an all-time high, with brands looking for better ways to reach their audience at the right... Read more