Insights
Insight-driven, quality-focused content written by the experts.
Commerce & Experience Platforms, Personalisation & CRO
September 12, 2024
Could XM Cloud Be The Next Step In Your Digital Experience?
Brands are constantly seeking ways to capture consumer attention, whether in B2B or B2C sectors. To succeed, companies need control...
Events, Content Operations
August 19, 2024
Empowering success with an insightful Sitecore user group at Sagittarius HQ
We were thrilled to host a recent Sitecore User Group (SUG) at our Shoreditch headquarters in London. This dynamic gathering...
Optimizely, Personalisation & CRO
August 19, 2024
A Beginner’s Guide to Conversion Rate Optimisation
Conversion rate optimisation (CRO) is the process of improving the percentage of visitors to a website who take a desired...
Commerce & Experience Platforms, Customer Experience (CX)
July 29, 2024
Sitecore vs WordPress
With over 76 million websites using a content management system, it can be hard to determine which one is best...
Travel & Transport, Digital Marketing & Media
July 23, 2024
Creating Successful Hotel PPC Campaigns
All hotels share a common goal, increasing occupancy rates. But, how is this achieved at a time when digital marketing...
AI & Automation, Customer Experience (CX)
July 22, 2024
Sitecore Digital Marketing: Maximising Your Online Presence
The global digital advertising and marketing market for 2024 is estimated at $667 billion and is projected to reach $786.2...
AI & Automation, Content Operations
July 8, 2024
Content Marketing Strategy for Enterprise Brands
Content marketing is projected to be worth $600 billion by the end of 2024 and has the highest ROI out...
Customer Experience (CX), Personalisation & CRO
July 3, 2024
Conversion Rate Optimisation Strategies for Enterprise Brands
The top 25% of websites across all industries convert at a rate of 5.31% or higher, but many websites don’t...
Commerce & Experience Platforms, Customer Experience (CX)
June 27, 2024
Sitecore CMS: A Guide
Businesses are continually searching for robust solutions to manage and deliver personalised experiences to their customers. Optimising your website’s content...
Travel & Transport, AI & Automation
June 19, 2024
Email Marketing For Hotels
When executed well, hotel email marketing generates an impressive £28 ROI for every £1 spent, delivering the highest marketing ROI...
Customer Experience (CX), Personalisation & CRO
June 13, 2024
Sitecore Personalisation for Enterprise Brands
Businesses today are striving to engage their audience in meaningful ways, tailoring content and interactions to meet individual preferences and...
Content Operations, Personalisation & CRO
June 10, 2024
Sitecore Gartner Magic Quadrant
For the first time, Gartner has recognised Sitecore as a market-leading Content Marketing Platform. This position of Sitecore in the...