Insights
Insight-driven, quality-focused content written by the experts.
Travel & Transport, CRM & Data
Airline Marketing Strategies
74% of total travel and tourism revenue will be generated through online sales by 2027. Investing in robust airline marketing strategies is vital. New trends and technologies offer opportunities for brands to innovate and push boundaries to find new ways... Read more
Events, Customer Experience (CX)
SUGMEA
We spoke to Issy Stephen, about her experience at Sitecore DX and presenting at SUGMEA in February. Issy is the youngest-ever Sitecore Strategy MVP and specialises in optimisation and digital strategy. “I recently had the incredible opportunity to attend Sitecore... Read more
Events, AI & Automation
Sitecore DX Dubai 2024
Sitecore DX Dubai 2024: Key Takeaways for Businesses Sitecore DX Dubai 2024 brought together digital experience professionals from around the globe to explore the latest trends and technologies in the DXP landscape. With the backdrop of beautiful Dubai, the event... Read more
Travel & Transport, Digital Marketing & Media
Aviation Digital Marketing
The aviation industry is no stranger to evolution. From the dawn of commercial flight to the era of digital transformation, airlines have consistently adapted to meet the evolving needs of passengers and stakeholders alike. In this digital age, where connectivity... Read more
Remarkable News, Customer Experience (CX)
Sitecore MVPs 2024
Today, Sitecore has announced the 2024 Sitecore MVPs (Most Valuable Professionals)! This is the 18th year of the programme, with several MVPs named for the first time. This includes the youngest MVP in Sagittarius history, Optimisation Executive, Issy Stephen. The... Read more
Travel & Transport, AI & Automation
Artificial Intelligence in Airlines
While artificial intelligence (AI) remains a relatively recent development, it is gaining widespread recognition, and one sector at the forefront of embracing this innovation is the airline industry. In recent years, the aviation sector has undergone a significant transformation through... Read more
Travel & Transport, AI & Automation
Marketing for travel brands in 2024
The travel industry is regaining pace in 2024 and travellers are even more eager to get away. Travel and airline digital transformation is at an all-time high, with brands looking for better ways to reach their audience at the right... Read more