Insights
Insight-driven, quality-focused content written by the experts.
Channel Optimisation, Sitecore
March 14, 2024
Sitecore Website Essentials
Building a Sitecore website empowers you to create stunning customer experiences that capture attention and drive engagement. But a beautiful...
Channel Optimisation, Optimizely
March 13, 2024
7 Tactics For Web Conversion Optimisation
A well-designed website is no longer enough. Organisations need to ensure their online presence converts visitors into paying customers or...
Channel Optimisation, Optimizely
March 7, 2024
Optimizely Marketplace
In today’s competitive landscape, offering a personalised and consistent customer experience is no longer a luxury, it’s a necessity. With...
Channel Optimisation, Optimizely
March 5, 2024
Optimizely Gartner Magic Quadrant
For the fifth consecutive year, Gartner has recognised Optimizely as a market leading Digital Experience Platform and Content Marketing Platform....
Travel & Transport, Channel Optimisation
February 29, 2024
Aviation Digital Marketing
The aviation industry is no stranger to evolution. From the dawn of commercial flight to the era of digital transformation,...
Channel Optimisation, Experience Platforms & Operations
February 27, 2024
Optimizely vs Contentstack
With 90% of people exclaiming personalised experiences are desirable, having a robust content management system (CMS) built for creating, optimising...
Channel Optimisation, Optimizely
February 21, 2024
Improving Ecommerce Conversion Rates
The average ecommerce conversion rate is between 2.5% to 3%. Conversions can change depending on the organisation or conversion actions,...
Channel Optimisation, Optimizely
February 14, 2024
What Are The Best A/B Testing Platforms?
A/B tests are carried out to create data that can be used to improve conversion rates by up to 400%....
Channel Optimisation, Experience Platforms & Operations
January 18, 2024
Optimizely CMS 13 Benefits For Your Organisation
Choosing the right Content Management System (CMS) is paramount for organisations aiming to stay ahead in the competitive online space....
Travel & Transport, Channel Optimisation
January 17, 2024
Travel Ecommerce Platform Essentials
The online travel market is expected to reach $690.71 billion by 2026 Brands who want to stay ahead need a dynamic...
Channel Optimisation, Experience Platforms & Operations
January 8, 2024
What is Optimizely?
Optimizely, formerly Episerver, offers a variety of tools designed for marketers and other teams including experimentation, content management, personalisation and commerce...
Channel Optimisation, CRM & Data
January 7, 2024
The Roadmap to Data-Driven Success: How Customer Data Unification Empowers Your Business.
In today’s hyper-connected, data-driven world, businesses are constantly inundated with a deluge of information. From customer interactions to sales transactions,...