Insights
Insight-driven, quality-focused content written by the experts.
Channel Optimisation, Sitecore
July 3, 2024
Conversion Rate Optimisation Strategies for Enterprise Brands
The top 25% of websites across all industries convert at a rate of 5.31% or higher, but many websites don’t...
Agentic Orchestration, Channel Optimisation
June 26, 2024
AI and Content Marketing
83% of marketers believe AI will have a positive impact on their SEO efforts, and 67% of businesses report a...
Channel Optimisation, Sitecore
June 13, 2024
Sitecore Personalisation for Enterprise Brands
Businesses today are striving to engage their audience in meaningful ways, tailoring content and interactions to meet individual preferences and...
Channel Optimisation, Content & Experience
June 10, 2024
Sitecore Gartner Magic Quadrant
For the first time, Gartner has recognised Sitecore as a market-leading Content Marketing Platform. This position of Sitecore in the...
Travel & Transport, Agentic Orchestration
June 5, 2024
Digital Marketing Strategy for Hotels
Capturing the attention of potential guests and standing out among the competition in the hospitality industry is increasingly challenging. With...
Travel & Transport, Channel Optimisation
May 29, 2024
Best Hotel Website Designs
In the competitive hospitality industry, first impressions are pivotal, and increasingly, these initial impressions are formed online. The digital presence...
Travel & Transport, Channel Optimisation
May 15, 2024
Hotel Website Conversion Rate
Mastering the art of conversion rate optimisation (CRO) is essential for hotels aiming to maximise online bookings and revenue. CRO...
Travel & Transport, Channel Optimisation
May 14, 2024
Content Marketing Strategy for Hotels
Creating a robust content marketing strategy for hotels that are looking to expand their customer base is essential. The good...
Channel Optimisation, Experience Platforms & Operations
May 7, 2024
Optimizely vs Sanity
As businesses face the ongoing challenge of elevating user experiences to maintain a competitive edge, understanding the benefits of Optimizely...
Travel & Transport, Channel Optimisation
May 3, 2024
Ecommerce for Hotels
The hospitality industry, an ever-evolving sector marked by fierce competition and high customer expectations, has been shaped by the advent...
Ecommerce, Channel Optimisation
April 25, 2024
Travel Ecommerce – 5 Top Tips for Brands in 2024
In an era where digital innovation dictates market trends, travel ecommerce stands at the forefront of this evolution, capturing the...
Channel Optimisation, Optimizely
March 28, 2024
Optimizely vs Dynamic Yield
In today’s hyper-competitive digital world, the quest for delivering personalised experiences to consumers has become paramount for businesses striving to...