Insights
Insight-driven, quality-focused content written by the experts.
Travel & Transport
Hiring a Hotel Digital Agency
With 70% of travellers booking their next hotel stay online, building a state-of-the-art digital presence is key to staying competitive. It’s not just about looking great. Your website should provide personalised, engaging experiences across all touch-points to truly connect and... Read more
Ecommerce, Digital Marketing
BigCommerce Travel Sites – A Digital Marketing Guide
The travel industry is currently witnessing a substantial digital transformation, spurred by innovations in ecommerce platforms such as BigCommerce. In today’s digital age, a robust online presence is not merely beneficial but essential for survival and growth in the highly... We'll work with you to turn valuable insights into an actionable roadmap that helps you get exactly where you want to be. Read more
Travel & Transport, Digital Marketing
Digital Marketing in the Aviation Industry
In recent years, the aviation industry has experienced a significant transformation, driven by the rapid growth of digital technology and changing consumer preferences. As airlines strive to stay competitive and meet the evolving demands of their passengers, embracing digital marketing... Read more
Travel & Transport, CRM & Data
Best CRM for Travel Industry – Discover Salesforce
A staggering 73% of travellers now expect their travel providers to understand their individual needs and preferences. In the crowded marketplace of CRM solutions, Salesforce stands out, offering hyper-personalisation and efficiency tailored for the dynamic needs of the travel and... Read more
Travel & Transport
Airline Digital Transformation
Airlines are still recovering from the impact of the global pandemic and to try and regain customers, airline digital transformation emerges as a strategic imperative, now more than ever. To improve customer experience, enhance airline performance, and maintain competitiveness, an... Read more
Travel & Transport
Airline Marketing Strategies
74% of total travel and tourism revenue will be generated through online sales by 2027. Investing in robust airline marketing strategies is vital. New trends and technologies offer opportunities for brands to innovate and push boundaries to find new ways... Read more
Travel & Transport, CRM & Data
Salesforce Travel Management: Advancing Airline Operations and Passenger Services
73% of individuals using travel and hospitality services expressed the need for these providers to recognise and cater to their specific preferences. This statistic not only captures the increasing expectations for personalisation among travellers, but also sets the stage for... Read more
Travel & Transport, Digital Marketing
Aviation Digital Marketing
The aviation industry is no stranger to evolution. From the dawn of commercial flight to the era of digital transformation, airlines have consistently adapted to meet the evolving needs of passengers and stakeholders alike. In this digital age, where connectivity... Read more