UNPICKING THE “MONOLITH” – WHAT YOUR ALL-IN-ONE MARKETING SOLUTION IS REALLY COSTING YOU
A brief look back It’s been a few years since Tim Berners-Lee conceived the Internet, and since the beginning, companies have recognised the usefulness of the platform to share information about themselves. The first websites were simple hypertext, but in... Read more
THE SECRET TO CUSTOMER RETENTION UNLOCKED
As we race through the early months of 2022, the repercussions of the last couple of years in retail are becoming crystal clear: buying behaviour is changing. As many as 75% of US consumers switched to a new store, product or buying... Read more
PERSONALISATION, WHAT IS IT REALLY?
Remember the first mass email you ever received with your name in the subject line? For the first time in a while, you felt like you mattered in the brand more than a number on some online spreadsheet, and in... Read more
Optimizely
How much does Episerver cost?
If you’re considering your options for a new Digital Experience Platform (DXP) for your organisation then Episerver (now Optimizely) is a worthwhile investment. After experiencing an Episerver demo the most common question asked is: ‘How much does Episerver cost?’ The... Read more
Remarkable News
Former Big Brand Ideas marketing specialist, Hayley Bonnick joins Ultimedia
Ultimedia has appointed Hayley Bonnick as Head of Marketing. The former Big Brand Ideas marketing manager, joins the Episerver (Optmizely) specialists to grow the firm’s global presence and help deliver the organisation’s ambitious growth plans. The Manchester based digital agency is one... Read more
Sitecore
What Is A Customer Data Platform? CDPs Explained
Developments in technology over the last decade have drastically shifted the way that users interact with businesses, placing customers at the heart of experiences to offer tailored interactions that drive conversions. Sourcing the right tools to deliver this is therefore... Read more
Optimizely
Episerver DXC
Episerver DXC or Digital Experience Cloud is a combination of digital product offerings which can be used in many combinations for different business challenges. The whole map of the digital offerings in Episerver DXC (now Optimizely) briefly consists of the following... Read more
Optimizely
Episerver Ecommerce
We live in a digital world, where almost everything we need can be accessed at a click of a button and each interaction with our chosen brands become more and more personalised. For businesses, this means it’s critical to have... Read more