Insights

In 2021 the technology giant acquired experimentation software Optimizely, creating a world class digital experience platform (DXP) for ambitious enterprise-level organisations. Now rebranded to Optimizely, Episerver is the go-to platform for over 9000 global brands and has been consistently moving upwards... Read more

Customers are obsessed with brand reputation. They want to buy from conscious brands who are trying to make more of an impact by doing things right, not simply raking in money. According to Ipsos’ Global Trend Study 2021, “seven in ten... Read more

Which brands are choosing the DXP and why? Episerver / Optimizely is a globally recognised leader in digital experience technology. Consistently being named as a leader by Gartner Magic Quadrant for its excellence in performance and vision. There are over 9000 Optimizely /... Read more

Which is best for ecommerce organisations? For ambitious commerce organisations, digital is key to their revenue pipeline, brand reputation and customer experience. Finding the right platform that is aligned with their business goals and specific requirements can be a laborious... Read more

Idio is the technology behind Optimizely Intelligence Cloud. The Episerver Idio acquisition happened in 2019, when Episerver (now Optimizely) were making steps to advance their product offering with new capabilities such as automated content and product recommendations.  Read more

Over the last few years, online shopping has become a huge part of commerce sales, with growth leaping nearly fivefold in the United Kingdom alone. Brands ahead of the curve are realising that selling solely via third party retailers is no longer... Read more

Episerver / Optimizely has been named a Leader for another consecutive year in Gartner Magic Quadrant for excellence in digital experience. First recognised for its world-class calibre in 2015 by Gartner, Episerver’s continuous evolution and innovation have made it the go-to platform... Read more