Insights

Insight-driven, quality-focused content written by the experts.

CX Strategy & Transformation, Design and Build

GETTING UNDER THE HOOD: TECHNICAL DEBT

At the beginning of any large project, there is a huge temptation for developers to behave a little like a garage mechanic: lifting the hood on the vehicle; tutting, teeth sucking and head shaking; whilst muttering the phrase “It’s gonna... Read more
CRM & Data, Personalisation & CRO

How to truly know who’s on your website

Offering a truly-personalised experience to customers is the holy-grail of online marketing. Although often associated with B2C markets, its popularity and benefit is also growing across B2B markets. It’s easy to see why; since it enables businesses to predict what... Read more
Customer Experience (CX), Personalisation & CRO

Do you know your customer?

Last night, we hosted our “Do you know your customer?” event, in partnership with Sitecore and Lead Forensics With a predicted sales increase of 56%, offering a truly-personalised experience to customers is the holy-grail of online marketing. Our event aimed to help attendees understand... Read more
Commerce & Experience Platforms, Quality Assurance

Sitecore performance optimisation: What, why and how?

The need for speed has never been more powerful than it is today. Whilst that sounds cliché, it’s so true in today’s advanced and digitally-driven world. Consumers spend more and more time on digital channels, and your website is often... Read more
Commerce & Experience Platforms, CX Strategy & Transformation

The digital product evolution: 7 reasons why you should hire an agency

Digital has come a long way in a decade. While the 1990s saw computers and the Internet, the 2000s have seen the birth (and explosion) of social networking, the slow death of wires, and practically everything we own shrinking in... Read more

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