Insights
Insight-driven, quality-focused content written by the experts.
CRM & Data, Customer Experience (CX)
GA4: The Latest Google Analytics Update
In October, Google announced the latest version of Google Analytics, Google Analytics 4 (GA4), which is set to roll out on 4 July 2022. As of July 1, 2023, standard Universal Analytics will stop processing data, meaning GA4 will become... Read more
Remarkable News, Commerce & Experience Platforms
New digital experience design for Cooke Optics.
In the wake of prestigious film festivals and glamorous Hollywood award ceremonies – Sagittarius announce the new fresh image and experience for Academy Award-winning Cooke Optics. Cooke Optics partnered with Sagittarius to redefine and reinvigorate the brand image: retaining its clear,... Read more
Commerce & Experience Platforms, Customer Experience (CX)
Headless Commerce in Travel
You may have recently heard the term ‘headless’ used in conversations around the future of travel commerce, but it’s far from just a buzzword. This exciting new evolution allows for quicker turnarounds and a more unified vision when building your... Read more
Commerce & Experience Platforms, Customer Experience (CX)
Episerver 12 – Why upgrade?
Episerver is the preferred Digital Experience Platform (DXP) for over 9000 leading organisations worldwide. Episerver has made its mark in the digital experience space, gaining recognition in the Gartner Magic Quadrant as an industry Leader for consecutive years. Episerver rebranded to Optimizely in 2021... Read more
Commerce & Experience Platforms, Content Operations
3 KEY INSIGHTS GAINED FROM THE HEADLESS COMMERCE SUMMIT
Composable is the future of commerce. In order to stay ahead of the curve, leading brands are investing in experiences which delight customers at every touchpoint, which requires agile technology to keep up with trends and produce huge amounts of... Read more
Content Operations, Customer Experience (CX)
What Is Digital Content Planning and Why Is It Important?
Whatever your business, be it a regional or global brand, the content you produce plays a vital role in your success, so content planning is an essential step. A well-formulated and executed content strategy not only drives more traffic at... Read more
Commerce & Experience Platforms, Customer Experience (CX)
What is Optimizely used for?
Optimizely (formerly known as Episerver) is a world leading digital experience technology. The Optimizely platform is used by ambitious organisations to create, deliver and manage sophisticated online experiences for their customers. Optimizely offers organisations a comprehensive suite of tools across content... Read more
CRM & Data, Customer Experience (CX)
The 5 key benefits of working with a Business Analyst.
Working with a Business Analyst (BA) can have long-lasting benefits for your business, bringing a range of knowledge and skills, as well as a fresh perspective and consistency of voice. Below, we break down the core skills that make BAs... Read more