Insights
Insight-driven, quality-focused content written by the experts.
Content Operations, CX Strategy & Transformation
HOW TO CHOOSE THE RIGHT TEAMS FOR DIGITAL SUCCESS IN 2022
Investing in the perfect technology is only half of the puzzle to creating a beautiful digital experience. No-one just buys a flashy website tool and that’s the end of it – we wish that was that simple. As your business... Read more
Customer Experience (CX), Digital Marketing & Media
Generating leads and converting; how digital unlocks potential.
From the first primitive mud huts to the ancient pyramids of Egypt and beyond, the concept of ‘construction’ has been around for quite some time. The history of manufacturing is no different as the human race has been creating things... Read more
CRM & Data, Customer Experience (CX)
Customer centricity in the Construction sector
Most businesses would aim or claim to be customer-centric. In the Construction and Manufacturing sectors, very few would be able to prove it. Defining who ‘the customer’ is can be the first and fundamental challenge. The next is to understand... Read more
Commerce & Experience Platforms, Content Operations
3 WAYS TO IMPROVE YOUR CONTENT MANAGEMENT TO SAVE TIME, MONEY AND STRESS
Content makes you competitive. Traditionally, what was “nice to have” as part of a marketing strategy is now central to demonstrating your value and getting customers to fall in love with your brand. Plus, given the estimated speed of data... Read more
Remarkable News, Commerce & Experience Platforms
Ultimedia Becomes part of The Remarkable Group
We’ve joined the Remarkable Group. A group of integrated digital specialist consultancies that offer clients exceptional digital work on a global scale. This makes us a key part of the world’s leading digital experience platform (DXP) specialists, with expertise in Optimizely, Sitecore... Read more
Commerce & Experience Platforms, Content Operations
HOW TO GET THE BEST TECH FOR YOUR MARKETING GOALS
There are two things that take key priority in today’s fiercely competitive digital landscape; speed and relevance. In a world of Netflix, Amazon and Spotify, where online experience is meticulously tailored to each individual user, customers have come to expect... Read more
Commerce & Experience Platforms, Customer Experience (CX)
Digital in construction and manufacturing
This week I caught up with Paul Chandler, Marketing Director (Emerging Businesses) for Marshalls Plc and owner of Blake & Chandler Consulting Ltd. Paul has a combined 30 years of senior marketing and digital experience specifically in manufacturing and construction.... Read more
Content Operations, Customer Experience (CX)
BACK TO (HYBRID) WORK
In the year and a half where chats at the coffee machine were traded for Slack channels, and team meetings replaced by Zoom calls, having a robust technical infrastructure to support your business has become make or break for a... Read more