Insights
Insight-driven, quality-focused content written by the experts.
CRM & Data, Customer Experience (CX)
How CDPs and First-Party Data can Help Solve the Cookie Crisis
Introduction Customer Data Platform (CDP) and First-Party Data are a few terms you’ll likely see appear when considering the future of online marketing- but what do they mean and how can CDPs benefit your business? We break down the current... Read more
Commerce & Experience Platforms, Customer Experience (CX)
Episerver vs Magento
Which is best for ecommerce organisations? For ambitious commerce organisations, digital is key to their revenue pipeline, brand reputation and customer experience. Finding the right platform that is aligned with their business goals and specific requirements can be a laborious... Read more
AI & Automation, Optimizely
Episerver Idio and Optimizely
Idio is the technology behind Optimizely Intelligence Cloud. The Episerver Idio acquisition happened in 2019, when Episerver (now Optimizely) were making steps to advance their product offering with new capabilities such as automated content and product recommendations. Read more
Commerce & Experience Platforms, CRM & Data
SHOULD YOU BE USING A D2C MODEL?
Over the last few years, online shopping has become a huge part of commerce sales, with growth leaping nearly fivefold in the United Kingdom alone. Brands ahead of the curve are realising that selling solely via third party retailers is no longer... Read more
Commerce & Experience Platforms, Customer Experience (CX)
Episerver Gartner Magic Quadrant
Episerver / Optimizely has been named a Leader for another consecutive year in Gartner Magic Quadrant for excellence in digital experience. First recognised for its world-class calibre in 2015 by Gartner, Episerver’s continuous evolution and innovation have made it the go-to platform... Read more
Commerce & Experience Platforms, Optimizely
Episerver vs WordPress
Which is the best investment for ambitious brands? There will be some people scratching their heads at why Episerver and WordPress would be up for comparison, surely a .NET enterprise-level platform like Episerver is a completely different breed of technology... Read more
Remarkable News, Commerce & Experience Platforms
Ultimedia launches in the Middle East
We are delighted to announce our launch in the Middle East & Africa (MEA). Our new offices in the Gulf will enable us to better support and service our international clients in that region and around the world. The plans... Read more
Commerce & Experience Platforms, CX Strategy & Transformation
Episerver Pricing Explained
Episerver is a powerful enterprise-level technology that can be leveraged by ambitious organisations to unlock digital potential and growth. The Episerver Digital Experience Platform (now Optimizely) has undergone significant development and expansion over the years, extending their product offering and capabilities. The... Read more