Insights
Insight-driven, quality-focused content written by the experts.
Customer Experience (CX), Optimizely
Google Optimize vs Optimizely
Optimisation tools can be what differentiates your organisation from the competition. Google Optimize and Optimizely both have powerful CRO capabilities suited for enterprise-level standards. Understanding the strengths and weaknesses between the two can help you determine which tool is best for your... Read more
Commerce & Experience Platforms, Customer Experience (CX)
What is Episerver?
Investing in the right Content Management System (CMS) or Digital Experience Platform (DXP) for your organisation is key to ROI. Let’s be honest, no busy marketing team wants to be wasting their time or resources on navigating an overly complicated... Read more
Commerce & Experience Platforms, Customer Experience (CX)
Episerver and Optimizely
Uncover what the Episerver Optimizely hybrid means for brands and the future of Digital Experience Platforms Is Episerver now Optimizely? Yes, Episerver is Optimizely. The longstanding leader in the Gartner Magic Quadrant for Digital Experience Platforms (DXP), completed its acquisition of Optimizely, the... Read more
AI & Automation, CRM & Data
Financial Service Trends For Digital In 2022
Over the last two years, trends within the financial services industry have irrefutably been shaped by a post-pandemic world. Now, as we emerge from another year of uncertainty and constantly changing restrictions, priorities have shifted yet again. With more players... Read more
Content Operations, CX Strategy & Transformation
HOW TO CHOOSE THE RIGHT TEAMS FOR DIGITAL SUCCESS IN 2022
Investing in the perfect technology is only half of the puzzle to creating a beautiful digital experience. No-one just buys a flashy website tool and that’s the end of it – we wish that was that simple. As your business... Read more
Customer Experience (CX), Digital Marketing & Media
Generating leads and converting; how digital unlocks potential.
From the first primitive mud huts to the ancient pyramids of Egypt and beyond, the concept of ‘construction’ has been around for quite some time. The history of manufacturing is no different as the human race has been creating things... Read more
CRM & Data, Customer Experience (CX)
Customer centricity in the Construction sector
Most businesses would aim or claim to be customer-centric. In the Construction and Manufacturing sectors, very few would be able to prove it. Defining who ‘the customer’ is can be the first and fundamental challenge. The next is to understand... Read more
Commerce & Experience Platforms, Content Operations
3 WAYS TO IMPROVE YOUR CONTENT MANAGEMENT TO SAVE TIME, MONEY AND STRESS
Content makes you competitive. Traditionally, what was “nice to have” as part of a marketing strategy is now central to demonstrating your value and getting customers to fall in love with your brand. Plus, given the estimated speed of data... Read more