Insights
Insight-driven, quality-focused content written by the experts.
Manufacturing, Commerce & Experience Platforms
Why most B2B manufacturers could be missing out on millions of dollars
Traditionally, taking a direct to customer (D2C) route for manufacturing brands has been a strategy predominantly reserved for business to customer (B2C) brands. Think Tesla skipping out the dealership and Osprey’s online backpack shop. Spurred on by the pandemic and... Read more
Customer Experience (CX), Design and Build
4 ECOMMERCE DESIGN MISTAKES THAT COULD BE DAMAGING YOUR USER EXPERIENCE
Commerce brands need sales-driven sites. Those conversions are directly down to the quality of your site, and how your users experience it. The best performing websites are intentionally planned so that each step your customer takes elicits a positive experience.... Read more
Remarkable News, Commerce & Experience Platforms
Sagittarius Announced as Winner at Sitecore Partner Awards 2022
Sagittarius is excited to announce that it has won the Customer Value/Impact Award at the Sitecore Partner Awards 2022. Sagittarius was nominated for the jury’s consideration by two existing clients, Jacksons Fencing and Liontrust, for its dedication to creating experiences... Read more
Customer Experience (CX), Personalisation & CRO
4 Benefits Of Website Personalisation For Your Travel Brand
As a travel brand, you’ve probably heard of personalisation before – it’s the idea that every customer gets a unique experience on your website by tailoring the content to their interests, location, and other factors. Online platforms like Amazon, Netflix... Read more
Content Operations, Customer Experience (CX)
The 5 Pillars of Sitecore Content Hub: Explained.
Unless you’ve been living in a cave for the last ten years or so, you’ve probably heard the term “Content is King” more times than you care to recall. It might be a well worn trope, but there is truth... Read more
Commerce & Experience Platforms, CRM & Data
5 WAYS TO GET STARTED WITH AN OMNICHANNEL MARKETING STRATEGY, TO TURN BROWSERS INTO BUYERS
Shopping for products, exclusively at an online store, is a behaviour of the past. Customers are now habitually interacting with brands, multiple times, both on and offline, before going anywhere near the “buy now” button. Prompted by the pandemic, we’ve... Read more
CRM & Data, Customer Experience (CX)
GA4: The Latest Google Analytics Update
In October, Google announced the latest version of Google Analytics, Google Analytics 4 (GA4), which is set to roll out on 4 July 2022. As of July 1, 2023, standard Universal Analytics will stop processing data, meaning GA4 will become... Read more