Insights
Insight-driven, quality-focused content written by the experts.
Commerce & Experience Platforms, Customer Experience (CX)
Episerver 11 (Optimizely)
In 2021 the technology giant acquired experimentation software Optimizely, creating a world class digital experience platform (DXP) for ambitious enterprise-level organisations. Now rebranded to Optimizely, Episerver is the go-to platform for over 9000 global brands and has been consistently moving upwards... Read more
Ecommerce, Commerce & Experience Platforms
3 Key Tech Tools to Manage your Commerce Brand at Scale
Customers are obsessed with brand reputation. They want to buy from conscious brands who are trying to make more of an impact by doing things right, not simply raking in money. According to Ipsos’ Global Trend Study 2021, “seven in ten... Read more
Commerce & Experience Platforms, Customer Experience (CX)
Episerver Customers
Which brands are choosing the DXP and why? Episerver / Optimizely is a globally recognised leader in digital experience technology. Consistently being named as a leader by Gartner Magic Quadrant for its excellence in performance and vision. There are over 9000 Optimizely /... Read more
CRM & Data, Customer Experience (CX)
How CDPs and First-Party Data can Help Solve the Cookie Crisis
Introduction Customer Data Platform (CDP) and First-Party Data are a few terms you’ll likely see appear when considering the future of online marketing- but what do they mean and how can CDPs benefit your business? We break down the current... Read more
Commerce & Experience Platforms, Customer Experience (CX)
Episerver vs Magento
Which is best for ecommerce organisations? For ambitious commerce organisations, digital is key to their revenue pipeline, brand reputation and customer experience. Finding the right platform that is aligned with their business goals and specific requirements can be a laborious... Read more
Commerce & Experience Platforms, CRM & Data
SHOULD YOU BE USING A D2C MODEL?
Over the last few years, online shopping has become a huge part of commerce sales, with growth leaping nearly fivefold in the United Kingdom alone. Brands ahead of the curve are realising that selling solely via third party retailers is no longer... Read more
Commerce & Experience Platforms, Customer Experience (CX)
Episerver Gartner Magic Quadrant
Episerver / Optimizely has been named a Leader for another consecutive year in Gartner Magic Quadrant for excellence in digital experience. First recognised for its world-class calibre in 2015 by Gartner, Episerver’s continuous evolution and innovation have made it the go-to platform... Read more
Remarkable News, Commerce & Experience Platforms
Ultimedia launches in the Middle East
We are delighted to announce our launch in the Middle East & Africa (MEA). Our new offices in the Gulf will enable us to better support and service our international clients in that region and around the world. The plans... Read more