Insights
Insight-driven, quality-focused content written by the experts.
Customer Experience (CX), Personalisation & CRO
4 Benefits Of Website Personalisation For Your Travel Brand
As a travel brand, you’ve probably heard of personalisation before – it’s the idea that every customer gets a unique experience on your website by tailoring the content to their interests, location, and other factors. Online platforms like Amazon, Netflix... Read more
Content Operations, Customer Experience (CX)
The 5 Pillars of Sitecore Content Hub: Explained.
Unless you’ve been living in a cave for the last ten years or so, you’ve probably heard the term “Content is King” more times than you care to recall. It might be a well worn trope, but there is truth... Read more
Commerce & Experience Platforms, CRM & Data
5 WAYS TO GET STARTED WITH AN OMNICHANNEL MARKETING STRATEGY, TO TURN BROWSERS INTO BUYERS
Shopping for products, exclusively at an online store, is a behaviour of the past. Customers are now habitually interacting with brands, multiple times, both on and offline, before going anywhere near the “buy now” button. Prompted by the pandemic, we’ve... Read more
CRM & Data, Customer Experience (CX)
GA4: The Latest Google Analytics Update
In October, Google announced the latest version of Google Analytics, Google Analytics 4 (GA4), which is set to roll out on 4 July 2022. As of July 1, 2023, standard Universal Analytics will stop processing data, meaning GA4 will become... Read more
Remarkable News, Commerce & Experience Platforms
New digital experience design for Cooke Optics.
In the wake of prestigious film festivals and glamorous Hollywood award ceremonies – Sagittarius announce the new fresh image and experience for Academy Award-winning Cooke Optics. Cooke Optics partnered with Sagittarius to redefine and reinvigorate the brand image: retaining its clear,... Read more
Commerce & Experience Platforms, Customer Experience (CX)
Headless Commerce in Travel
You may have recently heard the term ‘headless’ used in conversations around the future of travel commerce, but it’s far from just a buzzword. This exciting new evolution allows for quicker turnarounds and a more unified vision when building your... Read more
Commerce & Experience Platforms, Customer Experience (CX)
Episerver 12 – Why upgrade?
Episerver is the preferred Digital Experience Platform (DXP) for over 9000 leading organisations worldwide. Episerver has made its mark in the digital experience space, gaining recognition in the Gartner Magic Quadrant as an industry Leader for consecutive years. Episerver rebranded to Optimizely in 2021... Read more
Commerce & Experience Platforms, Content Operations
3 KEY INSIGHTS GAINED FROM THE HEADLESS COMMERCE SUMMIT
Composable is the future of commerce. In order to stay ahead of the curve, leading brands are investing in experiences which delight customers at every touchpoint, which requires agile technology to keep up with trends and produce huge amounts of... Read more