Insights
Insight-driven, quality-focused content written by the experts.
Commerce & Experience Platforms, Optimizely
Optimizely Pricing
If you’re considering choosing Optimizely for your organisation, you’ll undoubtedly need to know how much it costs and more about the pricing scales. Since the digital experience platform (DXP) has seen some rapid expansion, the Optimizely pricing model has adjusted... Read more
Commerce & Experience Platforms, Personalisation & CRO
An (Almost) Definitive List of 100 Top AI Tools & Platforms for Marketing
There has been an unparalleled amount of hype surrounding the application of Artificial Intelligence (AI) in the tech and marketing spheres in the past few months. In fact, if we look at Google Trends alone (usually a fairly good indicator... Read more
Contentful, Optimizely
Contentful X Optimizely
Contentful is an API-focused ‘composable content platform’ (headless CMS) that helps evolve businesses’ content marketing quality. The perfect step for smaller companies that are looking to evolve from platforms such as WordPress. The technology is a lower priced entry point... Read more
Commerce & Experience Platforms, Customer Experience (CX)
THE METAVERSE AND ECOMMERCE, WHAT YOU NEED TO KNOW
Whilst the metaverse may still feel like something from a sci-fi film, its impact has the potential to revolutionise how customers shop. And the time to start planning it into your customer journeys may be a lot closer than you... Read more
Content Operations, Personalisation & CRO
Content Marketing For Insurance Companies
Content marketing for insurance companies costs 62% less than other traditional marketing approaches and can drive three times more sales opportunities. For insurance companies, content marketing provides the perfect vehicle to build meaningful customer relationships, educate, drive revenue and build... Read more
Commerce & Experience Platforms, CRM & Data
COMPOSABLE COMMERCE: E-COMMERCE IN 2023 AND BEYOND
From made to specification bikes, to customising sports shoes, we all love the flexibility to choose what suits our unique needs and preferences best. So why shouldn’t it be the same with your business? Fortunately, composable allows you to do... Read more
Ecommerce, Commerce & Experience Platforms
Episerver Commerce B2C and B2B Cloud
Get sophisticated B2C Commerce and B2B Commerce solutions, hosted and managed in the Cloud, from the same supplier. Episerver Commerce Cloud (B2C) Episerver Commerce B2C Cloud (now Optimizely) is a collection of tools, designed to empower marketers to drive their... Read more
Commerce & Experience Platforms, Customer Experience (CX)
5 Digital Experience & Marketing Trends To Look Out For In 2023
It’s the most wonderful time of the year. Not just because marketers everywhere are looking to take a well-earned rest and wind down as we lead into the festive season, but because it’s the time to make predictions for the... Read more