Insights
Insight-driven, quality-focused content written by the experts.
Ecommerce, Commerce & Experience Platforms
Unleashing growth: The transformative power of ecommerce analytics for B2B tools and industrial equipment retailers
As the line between B2C and B2B shopping behaviour blurs, the industrial equipment and B2B tools sector stands at the crossroads of innovation and opportunity. Ecommerce has emerged as a game-changer, enabling businesses to reach new heights of efficiency, scalability,... Read more
Commerce & Experience Platforms, CRM & Data
Navigating omni-channel sales: Transforming the tools and equipment industry
Omnichannel marketing is a strategic imperative for businesses, even more so for those in the tools and industrial equipment industry who have traiditonally held back on investing in diversifying sales channels. Until recently, selling products through third-party distributors, sales reps... Read more
AI & Automation, Customer Experience (CX)
Unveiling Sitecore’s Generative AI Integration
Sitecore, a leader in composable digital experience platforms and content management system (CMS) solutions, is revolutionising the marketing landscape with its seamless integration of generative AI (GAI). Dave O’Flanagan, Sitecore’s Chief Product Officer, recently highlighted this groundbreaking development in an... Read more
Customer Experience (CX), Optimizely
Optimizely Personalisation
How To Create Unique Experiences For Your Site Users There are a list of factors that contribute to great user experience, some of which might be more specific to sectors or individual organisations. But a common denominator to successful UX... Read more
Commerce & Experience Platforms, Optimizely
Email Marketing for Financial Services: Leveraging the Power of Digital Communication
83% of wealth management companies credit email marketing as the primary driver of customer acquisition. This figure is supported by a 2021 survey that found 74% of consumers prefer receiving commercial communications, including financial updates through email. In today’s digital... Read more
Manufacturing, Commerce & Experience Platforms
Driving online sales revenue in 2023: Embracing digital strategies for tools and industrial equipment sellers
The digital landscape continues to reshape business strategies, with a particular impact on B2B tools and industrial equipment sellers. Previously reserved for B2C retailers, e-commerce is now a critical part of the often more complex and large-scale sales journeys for... Read more
Customer Experience (CX), Personalisation & CRO
Sitecore vs Umbraco
Sitecore vs Umbraco: two popular CMS solutions that have gained significant attention in today’s digital landscape. Having a reliable and efficient Content Management System (CMS) is crucial for businesses striving to create, manage, and deliver exceptional digital experiences. Both Sitecore... Read more
Commerce & Experience Platforms, Customer Experience (CX)
Sitecore’s Latest Product Updates Revealed
At Sagittarius, we understand the importance of empowering leading brands by creating experiences that convert. Sitecore has recently shared myriad updates and enhancements across its product portfolio, focusing on composability, usability, and integrations to elevate brands through unforgettable digital connections.... Read more