Insights
Insight-driven, quality-focused content written by the experts.
Optimizely
Automotive Seo Tips
The benefits that SEO (Search Engine Optimisation) can bring to your website have the potential to be exceptional for driving revenue and brand awareness. 68% of online experiences start with search engines, and yet marketers across the automotive sector are... Read more
Sitecore
Programmatic Advertising in Financial Services Marketing
In today’s digital age, programmatic advertising has emerged as a powerful tool for marketers to reach their target audience effectively. According to recent industry reports, programmatic advertising spending in the financial services sector is projected to reach new heights, highlighting... Read more
Remarkable News
Sagittarius’ CTO Kingsley Hibbert Named in Computing IT Leaders 100 List 2023
Sagittarius is proud to announce that our Chief Technology Officer, Kingsley Hibbert, has been recognised as one of the top UK IT leaders in the industry by Computing, a leading technology publication. They have recognised Kingsley’s exceptional contributions by including... Read more
Optimizely
Optimizely DXP vs Kentico
When it comes to selecting the right digital experience platform (DXP) for your organisation, there are several options to consider. Two prominent players in this space are Optimizely DXP and Kentico. Both platforms offer a wide range of features for... Read more
Sitecore
Digital Sustainability: How our Internet Habits Impact the Environment
Despite the uprise of terms such as ‘digital sustainability’, when most people think of climate change, they tend to think about tangible industries like aviation and agriculture or the negative impact of deforestation and landfills. Every year, roughly 37 billion... Read more
Sitecore
Key Takeaways from the 2023 Romanian Testing Conference
The recent Romanian Testing Conference (RTC2023) provided an exceptional platform for professionals in the field of quality engineering to gather and exchange valuable insights. Aaron Ingram and Christian Bratosin-Brodel, Sagittarius’ Engineering team members, attended the conference and were inspired by... Read more
Sitecore
Audience Segmentation Explained
Audience segmentation is a strategy employed in marketing which involves defining subgroups or segments within your target audiences to provide an experience that is personalised and connects with them on an emotional level. We divide users into groups who have... Read more
Ecommerce
Unleashing ecommerce potential: Sidestep these commerce personalisation mistakes
With the abundance of choices available to consumers and a growing expectation for convenience, tailoring shopping experiences is paramount for engaging customers, driving sales, and building long-lasting relationships. With such demand, technology has made it possible to optimise each customer... Read more