Insights

In today’s digital landscape, multiple travel companies are discussing how to market to newer generations using generational marketing. In the current age, as each generation ages, the marketing strategies age with them and never remain stagnant. To be ahead of... Read more

More and more customers are expecting an experience that is relevant, as this is what we see across every digital touchpoint that we access – whether it’s recommended films on Netflix, or targeted marketing e-mails from our favourite stores. Relevance... Read more

The Sitecore Customer Engagement platform is one of the best tracking platforms in the Web Content Management (WCM) industry. It has been ranked by Gartner as the top WCM in terms of ability to execute for the eighth year running. It’s heralded... Read more

With the end of the year approaching, businesses need to be thinking about their key priorities and what enhancements they can make to their company. Before going into 2019, have you fulfilled your 2018 priorities yet? Here are the six... Read more

GDPR and Encryption When it comes to any Personally Identifiable Information (PII) that you hold, the GDPR requires you to “implement appropriate technical and organisational measures to ensure a level of security appropriate to the risk”. This is known as the ‘security principle’.... Read more

It’s a fairly well-known fact that people have a very short attention span. In fact, it’s a miracle that you’ve even made it past the abstract of this post. However, once somebody has decided that they ‘need’ something (and the... Read more