Insights
Insight-driven, quality-focused content written by the experts.
Content Operations, Customer Experience (CX)
What Is Digital Content Planning and Why Is It Important?
Whatever your business, be it a regional or global brand, the content you produce plays a vital role in your success, so content planning is an essential step. A well-formulated and executed content strategy not only drives more traffic at... Read more
Ecommerce, Commerce & Experience Platforms
3 Key Tech Tools to Manage your Commerce Brand at Scale
Customers are obsessed with brand reputation. They want to buy from conscious brands who are trying to make more of an impact by doing things right, not simply raking in money. According to Ipsos’ Global Trend Study 2021, “seven in ten... Read more
CRM & Data, Customer Experience (CX)
How CDPs and First-Party Data can Help Solve the Cookie Crisis
Introduction Customer Data Platform (CDP) and First-Party Data are a few terms you’ll likely see appear when considering the future of online marketing- but what do they mean and how can CDPs benefit your business? We break down the current... Read more
AI & Automation, Optimizely
Episerver Idio and Optimizely
Idio is the technology behind Optimizely Intelligence Cloud. The Episerver Idio acquisition happened in 2019, when Episerver (now Optimizely) were making steps to advance their product offering with new capabilities such as automated content and product recommendations. Read more
Remarkable News, Content Operations
Sagittarius supports Race Of Champions for 12th year
After a 2 year hiatus, Race Of Champions is back and so are we to support this prestigious event. Race Of Champions is an annual event that brings together the World’s most esteemed racing drivers to compete in a head... Read more
Commerce & Experience Platforms, Optimizely
Episerver vs Sitecore
Learn which Digital Experience Platform (DXP) is better when comparing Episerver vs Sitecore. Take a closer look at the key features of both technologies and which is best aligned with your business goals. Episerver and Sitecore at a glance Before... Read more
AI & Automation, CRM & Data
Financial Service Trends For Digital In 2022
Over the last two years, trends within the financial services industry have irrefutably been shaped by a post-pandemic world. Now, as we emerge from another year of uncertainty and constantly changing restrictions, priorities have shifted yet again. With more players... Read more
Content Operations, CX Strategy & Transformation
HOW TO CHOOSE THE RIGHT TEAMS FOR DIGITAL SUCCESS IN 2022
Investing in the perfect technology is only half of the puzzle to creating a beautiful digital experience. No-one just buys a flashy website tool and that’s the end of it – we wish that was that simple. As your business... Read more