Insights
Insight-driven, quality-focused content written by the experts.
AI & Automation, Customer Experience (CX)
Optimizely AI – Supercharge Experiences with Generative Ai and Optimizely Dxp
Organisations around the world are already benefiting from generative AI. The software is being used in products like Optimizely Content Marketing Platform to elevate their digital transformation at speed. The use of generative AI with Optimizely DXP software can multiply... Read more
Commerce & Experience Platforms, Optimizely
How to use Optimizely
If your organisation has recently started a digital transformation onto the Optimizely platform, receiving the correct training and support on the platform is paramount to returning the desired positive ROI. Getting Started With The Optimizely Suite Getting started with the... Read more
Customer Experience (CX), Personalisation & CRO
4 Benefits of Website Personalisation for Financial Brands
In today’s digital landscape, financial brands face increasing competition and challenges in reaching and engaging their target audience. Website personalisation has become an increasingly important tool for financial brands to enhance the customer experience, increase engagement, and improve conversion rates.... Read more
Customer Experience (CX), Personalisation & CRO
Six Key Takeaways from Sitecore DX Europe
The first Sitecore DX 2023 Europe – Accelerate your Journey was a high-energy one-day conference held in London on 25th April. The day was packed with exciting announcements, informative keynotes, and insightful breakout sessions. Attendees, including ourselves, gained valuable insights... Read more
Commerce & Experience Platforms, Customer Experience (CX)
10 Steps to Migrate to Sitecore XM Cloud
The release of Sitecore Experience Manager Cloud, commonly referred to as XM Cloud, in 2022 represented Sitecore’s continued focus and investment into the cloud-based composable market and therefore allowing brands wider options and approaches to building a modern open composable... Read more
Commerce & Experience Platforms, Customer Experience (CX)
Sitecore Search – Making Search Successful for Your platform
Given that search is expected on a Sitecore implementation and a necessity for your brand to succeed, what are the challenges around winning with search? There are now more considerations than ever around Sitecore search, and when asked which is... Read more
Commerce & Experience Platforms, CX Strategy & Transformation
Identify your cost of ownership
The technology landscape has shifted massively within the digital experience space, especially within the past two years. We are now seeing more and more brands making a move from monolithic platforms to composable DXP solutions. Moving towards more modern technologies... Read more
AI & Automation, Customer Experience (CX)
The Future of E-commerce with AI
In the last few months, we have observed rapid development of new generative AI systems coming to life and very quickly changing how we work and understand the day-to-day experience of the web, with ChatGPT being the centre of attention.... Read more