Insights
Insight-driven, quality-focused content written by the experts.
Remarkable News, Commerce & Experience Platforms
Sitecore has been named a Leader in the IDC MarketScape
With Sitecore’s first anniversary of the release of their modern SaaS-based DXP, XM Cloud, just around the corner, we are excited to share that Sitecore has been named a Leader in IDC’s MarketScape for Hybrid Headless CMSs, further solidifying its... Read more
Content Operations, Optimizely
Optimizely Welcome
The Leading Content Marketing Platform The CMP can be used by more then just Optimizely customers. The two target audiences for the platform are: Organisations on ageing, old or less ambitious platforms are able to integrate a top tier tool... Read more
Commerce & Experience Platforms, Customer Experience (CX)
Optimizely DXP vs Kentico
When it comes to selecting the right digital experience platform (DXP) for your organisation, there are several options to consider. Two prominent players in this space are Optimizely DXP and Kentico. Both platforms offer a wide range of features for... Read more
Design and Build, SEO and AI Discovery
Digital Sustainability: How our Internet Habits Impact the Environment
Despite the uprise of terms such as ‘digital sustainability’, when most people think of climate change, they tend to think about tangible industries like aviation and agriculture or the negative impact of deforestation and landfills. Every year, roughly 37 billion... Read more
CRM & Data, Personalisation & CRO
Audience Segmentation Explained
Audience segmentation is a strategy employed in marketing which involves defining subgroups or segments within your target audiences to provide an experience that is personalised and connects with them on an emotional level. We divide users into groups who have... Read more
Commerce & Experience Platforms, Customer Experience (CX)
Sitecore vs. Adobe
In today’s digital age, businesses need robust digital experience platforms to deliver engaging customer experiences, and two of the most popular DXPs in the market are Adobe Experience Manager (AEM) and Sitecore Experience Platform (XP). This article compares and contrasts... Read more
Remarkable News, Commerce & Experience Platforms
Sagittarius Awarded Ucommerce Silver Partner
Sagittarius is thrilled to announce its recent achievement of Silver Partner status with Ucommerce, a renowned provider of e-commerce solutions. This exciting milestone marks a significant step forward in Sagittarius’ mission to drive digital excellence and empower brands worldwide. The... Read more
Ecommerce, AI & Automation
3 key takeaways from Seamless Middle East
Over the last two days, Dubai has played host to one of the most anticipated events in digital commerce: Seamless Middle East. With a staggering attendance of 15,000 industry professionals and more than 500 exhibitors, the event was the perfect... Read more