Insights
Insight-driven, quality-focused content written by the experts.
Salesforce
Digital Transformation Is More Than Swapping Selling Systems
Digital transformation touches every aspect of your business. Companies such as Intrepid Travel (the largest small group adventure travel company in the world), which according to a recent Skift article, “is upping its technology budget for 2023 by 189% from... Read more
Salesforce
Top tips for digital transformation success in 2023
10 challenges you need to overcome to ensure your transformation is successful Digital Transformation is often seen by business leaders as a potential high cost and risk. And with a study from Boston Consulting Group suggesting that nearly 70%... Read more
Salesforce
Are you getting the best value from your Call Centre?
Customer Experience Analytics Arm Call Centres with Data for Converting More Bookings Call centres are valuable in aiding conversions, especially in service industries and travel. Due to COVID and a high number of cancellations, especially for travel companies, delivering... Read more
Sitecore
Marketing for Tourism: The Biggest Mistakes
The tourism sector is soaring. More and more people are looking for their escape from reality heading into the new year. A spokesperson for Allianz Travel reported they “expect that 2024 will set a new record.” But despite the customers... Read more
Ecommerce
Onsite Search Fixes for Every Home and Furniture Retailer
Onsite search is one of your best tools to support a seamless customer journey. Yet 94% of consumers report they’ve received irrelevant search results (Google Cloud). In our experience, we’ve also found a lot of brands feel their search is... Read more
Ecommerce
Unlocking Insights from Your Onsite Search Data: What Exactly Are Your Customers Looking For
Successful online commerce is steered by data-driven decisions, the ability to decipher customer needs and preferences is pivotal in creating e-commerce experiences that are not only satisfying but also increase sales and customer retention. Yet an often overlooked data source... Read more
Salesforce
Meeting customer’s expectations, creating a connecting company
Having entered the post-pandemic era it’s even more important that brands need to adapt to continue meeting customer expectations. We are moving from a digital-first customer experience to a 1-1 mentality where customers seek instant gratification and responses their... Read more
Ecommerce
Strategic Personalisation
In retail, an isolated purchase reflects a moment of triumph. But brands know that true success comes from transforming that single buy into a continuum of recurring revenue. In a landscape marked by budget-conscious consumers and a generation that is... Read more