Insights

Insight-driven, quality-focused content written by the experts.

CRM

Cultivating a Culture of Clean Data: The Training Imperative

  Holistically training all new hires on data quality protocols ensures data integrity and positive customer experiences resulting in savvy data-driven decisions.    There are countless claims about how data has become one of the most prized resources in any... Read more
CRM

4 Threats To Digital Transformation For Global Manufacturers

  Our sister consultancy, Nemetos Tanasuk, asked different global manufacturers about their biggest predicted challenges heading into 2023.    Digital transformation lands in the top biggest challenges expected by respondents at number three, with cybersecurity threats and rising costs of... Read more
CRM

Why Customer-first Companies Must Be Connected Companies

  Customer expectations have evolved, and without connected data and advanced insights and records, you risk falling short of your competition.  A company that strategically wants to put its customer at the heart of its business needs to think about... Read more
CRM

5 Steps to Data Unification to Support Customer Experience

  The process of unifying data has been proven to enhance the customer experience.  Customers increasingly expect instant, real-time responses to their questions and self-service options available on their chosen communication method and from any device. Connected systems and data... Read more
Optimizely

Digital Platform Strategy

Organisations that truly are customer centric prioritise delivering exceptional value and service to their customers and are always looking for new, better ways to deliver better experiences. A brand’s digital ecosystem is not only what underpins end to end experiences... Read more
Travel & Transport

Travel Industry Poised to Benefit from Web 3.0 & Blockchain

  Unify Data Consultancy explores how Web 3.0 and Blockchain will improve traveller experiences in 2023.   You’ve no doubt read about 2022’s cryptocurrency markets in turmoil, and so it’s easy to question the long-term value of many blockchain and... Read more
Manufacturing

What do the Travel and Manufacturing Markets Have in Common?

  After attending two conferences, similar challenges surface between these industries. I recently attended the World Travel Market (WTM) in London and then, a week later, the Manufacturing Week in Liverpool. It was very interesting to see how these two... Read more
Travel & Transport

6 Ways AI Can Improve Business Performance

  Artificial intelligence (AI) is the ability of machines to learn and make decisions based on data and analytics. When used strategically, AI has the potential to make a massive impact on the way we go about our work.  ... Read more

How can we help you?