Insights
Insight-driven, quality-focused content written by the experts.
Content & Experience, Experience Platforms & Operations
January 28, 2022
UNPICKING THE “MONOLITH” – WHAT YOUR ALL-IN-ONE MARKETING SOLUTION IS REALLY COSTING YOU
A brief look back It’s been a few years since Tim Berners-Lee conceived the Internet, and since the beginning, companies...
Content & Experience, CRM & Data
January 26, 2022
THE SECRET TO CUSTOMER RETENTION UNLOCKED
As we race through the early months of 2022, the repercussions of the last couple of years in retail are...
Content & Experience, CRM & Data
January 22, 2022
PERSONALISATION, WHAT IS IT REALLY?
Remember the first mass email you ever received with your name in the subject line? For the first time in...
Experience Platforms & Operations, Optimizely
January 20, 2022
How much does Episerver cost?
If you’re considering your options for a new Digital Experience Platform (DXP) for your organisation then Episerver (now Optimizely) is...
Remarkable News, Digital Marketing
January 18, 2022
Former Big Brand Ideas marketing specialist, Hayley Bonnick joins Ultimedia
Ultimedia has appointed Hayley Bonnick as Head of Marketing. The former Big Brand Ideas marketing manager, joins the Episerver (Optmizely) specialists to...
Content & Experience, CRM & Data
January 10, 2022
What Is A Customer Data Platform? CDPs Explained
Developments in technology over the last decade have drastically shifted the way that users interact with businesses, placing customers at...
Ecommerce, Content & Experience
January 5, 2022
Episerver Ecommerce
We live in a digital world, where almost everything we need can be accessed at a click of a button...
Financial Services, Agentic Orchestration
December 16, 2021
Financial Service Trends For Digital In 2022
Over the last two years, trends within the financial services industry have irrefutably been shaped by a post-pandemic world. Now,...
Content & Experience, Human Enablement
December 9, 2021
HOW TO CHOOSE THE RIGHT TEAMS FOR DIGITAL SUCCESS IN 2022
Investing in the perfect technology is only half of the puzzle to creating a beautiful digital experience. No-one just buys...
Manufacturing, Content & Experience
December 2, 2021
Generating leads and converting; how digital unlocks potential.
From the first primitive mud huts to the ancient pyramids of Egypt and beyond, the concept of ‘construction’ has been...
Manufacturing, Channel Optimisation
November 22, 2021
Customer centricity in the Construction sector
Most businesses would aim or claim to be customer-centric. In the Construction and Manufacturing sectors, very few would be able...
Content & Experience, Contentful
November 10, 2021
3 WAYS TO IMPROVE YOUR CONTENT MANAGEMENT TO SAVE TIME, MONEY AND STRESS
Content makes you competitive. Traditionally, what was “nice to have” as part of a marketing strategy is now central to...