The B2B market has grown exponentially over the past 10 years and it’s expected to continue picking up pace. In 2020 the global B2B commerce market was worth £4.8 trillion and its predicted compound annual growth rate (CAGR) between 2021 to 2028 will reach 18.7%.
Although B2B brands have been known to be slow to adopt digital transformation strategies, the changes in the wider marketplace, i.e. technology and buyer demographic have been a catalyst for change. Now, organisations with ambitious growth plans need to be adopting technology like Episerver B2B Commerce to help them achieve their goals and avoid being left behind.