Insights
Insight-driven, quality-focused content written by the experts.
Travel & Transport, Content & Experience
July 25, 2022
4 Benefits Of Website Personalisation For Your Travel Brand
As a travel brand, you’ve probably heard of personalisation before – it’s the idea that every customer gets a unique...
Content & Experience, Experience Platforms & Operations
July 19, 2022
The 5 Pillars of Sitecore Content Hub: Explained.
Unless you’ve been living in a cave for the last ten years or so, you’ve probably heard the term “Content...
Ecommerce, Channel Optimisation
July 11, 2022
5 WAYS TO GET STARTED WITH AN OMNICHANNEL MARKETING STRATEGY, TO TURN BROWSERS INTO BUYERS
Shopping for products, exclusively at an online store, is a behaviour of the past. Customers are now habitually interacting with...
Content & Experience, Experience Platforms & Operations
June 23, 2022
Episerver Content API
Take advantage of all the tools that come out of the box. Episerver, now known as Optimizely, includes features such...
Travel & Transport, Content & Experience
June 20, 2022
Headless Commerce in Travel
You may have recently heard the term ‘headless’ used in conversations around the future of travel commerce, but it’s far...
Content & Experience, Experience Platforms & Operations
June 8, 2022
Episerver 12 – Why upgrade?
Episerver is the preferred Digital Experience Platform (DXP) for over 9000 leading organisations worldwide. Episerver has made its mark in...
Content & Experience, Experience Platforms & Operations
June 8, 2022
Umbraco vs Episerver
Finding a website platform that is the best fit for your organisation takes a lot of consideration. You’re likely going...
Content & Experience, Sitecore
May 23, 2022
What Is Digital Content Planning and Why Is It Important?
Whatever your business, be it a regional or global brand, the content you produce plays a vital role in your...
Content & Experience, Experience Platforms & Operations
May 16, 2022
What is Optimizely used for?
Optimizely (formerly known as Episerver) is a world leading digital experience technology. The Optimizely platform is used by ambitious organisations to...
Experience Platforms & Operations, Optimizely
May 9, 2022
Episerver 11 (Optimizely)
In 2021 the technology giant acquired experimentation software Optimizely, creating a world class digital experience platform (DXP) for ambitious enterprise-level organisations....
Experience Platforms & Operations, Optimizely
March 23, 2022
Episerver Customers
Which brands are choosing the DXP and why? Episerver / Optimizely is a globally recognised leader in digital experience technology. Consistently...
Content & Experience, CRM & Data
March 20, 2022
How CDPs and First-Party Data can Help Solve the Cookie Crisis
Introduction Customer Data Platform (CDP) and First-Party Data are a few terms you’ll likely see appear when considering the future...