Insights
Insight-driven, quality-focused content written by the experts.
Salesforce
The Roadmap to Data-Driven Success: How Customer Data Unification Empowers Your Business.
In today’s hyper-connected, data-driven world, businesses are constantly inundated with a deluge of information. From customer interactions to sales transactions, marketing campaigns, and social media engagements, the sheer volume of data can be overwhelming. However, this wealth of data also... Read more
Salesforce
5 Key Steps to Achieving Seamless Sales and Marketing Alignment
In today’s competitive business landscape, sales and marketing alignment is crucial for success. When sales and marketing collaborate seamlessly, leveraging strengths, they create a unified approach that resonates with customers, propelling the organisation forward. This alignment is about a shared... Read more
Salesforce
Harnessing the Power of Unified Customer Data for Business Success.
In today’s hyper-competitive business landscape, fragmented customer data often stands as a formidable barrier to success. The challenges stemming from disparate data sources can be multifaceted, hindering businesses from making informed decisions and stunting growth opportunities. Customer data unification is... Read more
Salesforce
Salesforce for Small Businesses: Cost-Effective CRM Solutions
In today’s dynamic and competitive business environment, effective customer relationship management is paramount for small businesses and startups. Salesforce, a reputable CRM platform, offers affordable solutions tailored to the unique needs of smaller enterprises. If you’re a small business owner,... Read more
Salesforce
Is Your Salesforce Ready for the AI Revolution?
In the dynamic digital era, Artificial Intelligence (AI) emerges as a transformative force, revolutionizing industries and redefining business operations. Yet, the efficacy of AI hinges on the quality and preparedness of its foundational data. As the CEO of Unify, my... Read more
Salesforce
What is Salesforce, and How Much Does it Cost?
Understanding the value of Salesforce and the digital transformation potential with Unify CRM Consultancy’s CRM overview and pricing summary. Many companies face challenges in meeting evolving expectations due to various factors, including disconnected departments, siloed data, separate point solutions,... Read more
Events
Unifying Your Customer Data with AI: Insights from Salesforce World Tour
Meet Ghada Fourane, Unify’s CEO, who shares her valuable observations from the AI-focused Salesforce World Tour in London, highlighting the swift progress of innovation and the seamless integration of AI across all applications. In case you missed our... Read more
Salesforce
Ghada Fourane appointed as CEO of Unify
Remarkable Group (The Remarkable Group International) has appointed Ghada Fourane as CEO to head up its Unify Data & Analytics agency as part of its growth plans. Unify, the newest agency to join the Remarkable Group, is a specialist agency... Read more