Insights

Organisations that truly are customer centric prioritise delivering exceptional value and service to their customers and are always looking for new, better ways to deliver better experiences. A brand’s digital ecosystem is not only what underpins end to end experiences... Read more

  Take a look as Unify Data Consultancy reviews ways that CRM deployments can cause damage without the proper structure established. Why do nearly 65% of all CRM implementations fail? Lacking a CRM strategy Unorganised objectives Scope creep—staying focused on... Read more

  Unify Data Consultancy explores how Web 3.0 and Blockchain will improve traveller experiences in 2023.   You’ve no doubt read about 2022’s cryptocurrency markets in turmoil, and so it’s easy to question the long-term value of many blockchain and... Read more

  After attending two conferences, similar challenges surface between these industries. I recently attended the World Travel Market (WTM) in London and then, a week later, the Manufacturing Week in Liverpool. It was very interesting to see how these two... Read more

  Artificial intelligence (AI) is the ability of machines to learn and make decisions based on data and analytics. When used strategically, AI has the potential to make a massive impact on the way we go about our work.  ... Read more

  Reinventing how companies use data to drive more intelligent business decisions whilst creating better customer experiences.   This article discusses how companies of all sizes can make better use of their data and realise the value that is locked... Read more

  Customer Relationship Management (CRM) is still extremely important to any business that has anything more than one contact, and where business success needs accurate and consistent data about your customers,  prospects, contacts, teams, suppliers and vendors. However, to be... Read more

  Intro: Reinventing how companies use data to drive smarter business decisions and create better customer experiences. To help companies of all sizes make better use of their data and realise the value that is locked within it. Unify enables... Read more