Insights
Insight-driven, quality-focused content written by the experts.
Commerce & Experience Platforms, Customer Experience (CX)
ما هي Optimizely ؟
Optimizely عبارة عن منصة تجربة رقمية (DXP) تتيح لفرق التسويق وغيرها القدرة على إدارة وتحسين نشاطها الرقمي وتجربة العملاء عبر كل نقطة اتصال. تتمتع Optimizely، المعروفة سابقًا باسم Episerver، بمجموعة ميزات وقدرات مدهشة تمنح المنظمات في جميع القطاعات القدرة على... Read more
CRM & Data, Customer Experience (CX)
The Roadmap to Data-Driven Success: How Customer Data Unification Empowers Your Business.
In today’s hyper-connected, data-driven world, businesses are constantly inundated with a deluge of information. From customer interactions to sales transactions, marketing campaigns, and social media engagements, the sheer volume of data can be overwhelming. However, this wealth of data also... Read more
AI & Automation, Customer Experience (CX)
Digital Platform Strategy
Organisations that truly are customer centric prioritise delivering exceptional value and service to their customers and are always looking for new, better ways to deliver better experiences. A brand’s digital ecosystem is not only what underpins end to end experiences... Read more
Ecommerce, AI & Automation
Onsite Search Fixes for Every Home and Furniture Retailer
Onsite search is one of your best tools to support a seamless customer journey. Yet 94% of consumers report they’ve received irrelevant search results (Google Cloud). In our experience, we’ve also found a lot of brands feel their search is... Read more
Ecommerce, Customer Experience (CX)
Unlocking Insights from Your Onsite Search Data: What Exactly Are Your Customers Looking For
Successful online commerce is steered by data-driven decisions, the ability to decipher customer needs and preferences is pivotal in creating e-commerce experiences that are not only satisfying but also increase sales and customer retention. Yet an often overlooked data source... Read more
Ecommerce, Commerce & Experience Platforms
Strategic Personalisation
In retail, an isolated purchase reflects a moment of triumph. But brands know that true success comes from transforming that single buy into a continuum of recurring revenue. In a landscape marked by budget-conscious consumers and a generation that is... Read more
Travel & Transport, Digital Marketing & Media
Aviation Seo Tips – 9 Tips To Improve Your Rankings
Using SEO (Search Engine Optimisation) for an airline’s website can dramatically help increase sales and make more people aware of their brand. 81% of customers find products and services through search engines? Surprisingly, many marketers in the aviation sector are... Read more
Ecommerce, CRM & Data
Gaining Value From Your Product Recommendations: Cross-selling on Any Device
According to a study by Barilliance, personalised product recommendations account for up to 31% of e-commerce site revenues. Shoppers have come to expect tailored product suggestions that cater to their individual preferences and needs. That being said, providing consistent recommendations... Read more