Insights
Insight-driven, quality-focused content written by the experts.
Content & Experience, Contentful
January 26, 2023
Contentful X Optimizely
Contentful is an API-focused ‘composable content platform’ (headless CMS) that helps evolve businesses’ content marketing quality. The perfect step for...
Financial Services, Content & Experience
January 11, 2023
Content Marketing For Insurance Companies
Content marketing for insurance companies costs 62% less than other traditional marketing approaches and can drive three times more sales...
Ecommerce, Content & Experience
January 9, 2023
Episerver Commerce B2C and B2B Cloud
Get sophisticated B2C Commerce and B2B Commerce solutions, hosted and managed in the Cloud, from the same supplier. Episerver Commerce...
Content & Experience, Digital Marketing
December 22, 2022
5 Digital Experience & Marketing Trends To Look Out For In 2023
It’s the most wonderful time of the year. Not just because marketers everywhere are looking to take a well-earned rest...
Channel Optimisation, Content & Experience
December 22, 2022
WHAT IS A GOOGLE LIGHTHOUSE SCORE, AND HOW TO USE IT
Google Lighthouse is a powerful, free tool that provides metrics, opportunities and insights into your site. The scores are about...
Manufacturing, Content & Experience
November 22, 2022
2022-2023 DIGITAL TRANSFORMATION IN GLOBAL MANUFACTURING
The global manufacturing industry is being buffeted by geo-political and socio-economic challenges. In today’s turbulent marketplace, companies are looking to...
Ecommerce, Content & Experience
November 11, 2022
Optimizely vs Shopify – What’s the difference?
Shopify is used by only 2% of the top one million e-commerce sites in the United Kingdom (Ranked by traffic...
Events, Experience Platforms & Operations
October 24, 2022
Opticon 2022 – Introducing the new Optimizely
The last time Optimizely held an in-person global annual conference was 2019. To quote Optimizely CEO Alexander Atzberger, “A lot has...
Ecommerce, Channel Optimisation
October 24, 2022
Monetate vs Optimizely
Which is best for your organisation’s ecommerce solution? Monetate (acquired by KIBO in 2019) is a multivariate testing and personalisation...
Content & Experience, CRM & Data
October 18, 2022
Getting Started with Sitecore Personalize: A Beginner’s Guide to Website Personalisation
Being able to show your customers relevant content is a must in today’s eCommerce environment, which is why tools like...
Financial Services, CRM & Data
October 4, 2022
Law Firm Marketing & Digital Maturity
The legal sector has historically been slow to innovate digitally. The pandemic was quick to highlight sectors and specific organisations...
Travel & Transport, AI Agents & Automation
September 22, 2022
The Future Of Travel: 5 Ways AI Is Changing The Game
When it comes to travel, artificial intelligence (AI) is changing the game. From booking airfare and hotels to creating personalised...