Insights
Insight-driven, quality-focused content written by the experts.
Financial Services, Content & Experience
March 6, 2026
UK Banks are spending millions on digital. New research reveals it isn’t working.
FOR IMMEDIATE RELEASE Remarkable’s Top 20 UK Banks Digital Maturity Report 2026 finds a sector investing heavily in visibility while neglecting...
Financial Services, Content & Experience
February 18, 2026
The feature gap has closed. So why are customers still leaving?
Incumbents now make up seven of the top ten banks by feature score. 11:FS benchmarking from August 2025 puts NatWest...
Financial Services, Content & Experience
February 18, 2026
How do challenger banks resist the urge to settle down?
UK challenger banks have won. But is it the battle, or the war? Monzo achieved its first full-year profit in March...
Content & Experience, Optimizely
January 28, 2026
Speaking the Language of Leadership with Optimizely Experimentation
For many digital, marketing, and product teams, experimentation remains one of the most powerful yet misunderstood levers for growth. Not because the...
Content & Experience, Optimizely
January 21, 2026
Turning Optimizely Insights into Organisational Learning
Most experimentation programmes don’t fail because the tests are wrong. They fail because the learnings disappear. Across organisations we see...
AI Agents & Automation, Optimizely
January 13, 2026
Scaling Experimentation Strategy with Opal AI
As organisations scale their experimentation practice, the challenge is no longer “Can we run experiments?” It becomes: Can we learn...
Content & Experience, Optimizely
January 8, 2026
Designing an Experimentation North Star with Optimizely
When experimentation runs without a North Star, a single, unifying measure of success, it quickly devolves into disconnected tests, unclear...
Ecommerce, Channel Optimisation
November 4, 2025
TikTok Search Ads vs Google: Control, Intent and the Future of Discovery
TikTok Search Goes Mainstream TikTok has formally entered the search advertising market with Search Ads Campaigns. For the first time,...
Channel Optimisation, Digital Marketing
October 21, 2025
SEO in the Age of AI Mode
The End of the Click Era Clicks once defined SEO. Top rank = click = traffic = conversion but that...
Events, AI Agents & Automation
October 15, 2025
Opal Unleashed: Remarkable at Opticon 2025
Two Days. One Mission: Redefine What’s Possible Day 1: Partner Forum & OMVP Summit Behind closed doors, Optimizely partners got...
Events, AI Agents & Automation
October 8, 2025
Get Your House in Order: Preparing for the Age of AI-First Marketing Assistants
This week, around 1,500 customers, partners, and industry leaders gathered in San Diego for Opticon, Optimizely’s flagship conference. While I...
Financial Services, Content & Experience
September 26, 2025
Scaling Financial Services Websites via Shared Templates in Optimizely CMS
Delivering scalable, secure, and high-performing Optimizely websites across a complex digital estate. In financial services, digital consistency isn’t just a...