Insights
Insight-driven, quality-focused content written by the experts.
CRM & Data, Customer Experience (CX)
The hidden cost of Siloed Data
Companies collect vast amounts of customer data daily, however, without a unified strategy to manage this data, businesses often find themselves dealing with siloed information. Therefore, critical customer insights are scattered across departments, systems, and platforms. This disorganisation can severely... Read more
CRM & Data, Customer Experience (CX)
The Hidden Costs of Siloed Data: How It’s Impacting Your Revenue
Companies collect vast amounts of customer data daily, however, without a unified strategy to manage this data, businesses often find themselves dealing with siloed information. Therefore, critical customer insights are scattered across departments, systems, and platforms. This disorganisation can severely... Read more
AI & Automation, CRM & Data
From Issue to Resolution: Speeding Up Customer Support with Salesforce Service Cloud Quick Start
Efficient customer support is the backbone of any successful business. Delays in handling customer issues not only damage your reputation but can also lead to a loss of loyalty. With the Salesforce Service Cloud Quick Start, businesses can streamline their... Read more
AI & Automation, CRM & Data
Artificial Intelligence in Hotels
8% of guests feel that AI improves their hotel booking and stay experiences, but why is that? In early stages, the main purpose behind employing artificial intelligence in hotels was the automation of repetitive tasks, as well as basic data... Read more
AI & Automation, CRM & Data
Salesforce Analytics
Nearly 80% of users have rated Salesforce Analytics Cloud “excellent” or “good”. Salesforce Analytics Cloud is a very powerful tool, it’s beneficial particularly for organisations looking to improve their decision-making process. What is Salesforce Analytics? Like many Salesforce products,... Read more
CRM & Data, Customer Experience (CX)
Optimizely Amplitude Integration
87% of marketers believe that data is the most under-utilised asset within their company. Having access to actionable data is key. It helps businesses to make informed decisions. Data is vital for both busy marketing and product teams to optimise... Read more