Insights
Insight-driven, quality-focused content written by the experts.
Travel & Transport, Content Operations
Getting Less Website Traffic? Are You Prepared for the Seismic Search Shift in Travel?
The travel and hospitality sector is facing a dramatic rewrite of the traditional SEO playbook. As generative AI and LLMs like ChatGPT, Perplexity, and Grok capture user attention, traditional search traffic is evaporating, and the implications for hotels, airlines, and... Read more
Content Operations, Digital Marketing & Media
AI Search in 2025: Why We Should Integrate, Not Overthink, SEO, AEO & GEO
The way we discover content, products and even brands online is changing. Fast. With AI reshaping the mechanics of search, new frameworks like Answer Engine Optimisation (AEO) and Generative Engine Optimisation (GEO) have entered many digital marketer’s vocabulary. But while... Read more
Content Operations, Customer Experience (CX)
Google AI Mode is here: Universal to Unique. Information to Intelligence. Search Will Never Be the Same.
Last year, we were discussing AI Search as something experimental. Today, it’s (almost) the default. With the launch of Google AI Mode, digital marketers need to take note, because we’re not just witnessing a new feature, we’re seeing arguably the... Read more
Financial Services, Content Operations
From SEO to SGE: The New Rules of Digital Discoverability for Insurance Brands
For years, digital marketing and in-particular SEO (search engine optimisation), has been the frontline tactic for insurance brands looking to win online. Get your site ranking for the right keywords, and the quotes and conversions would follow. But the rules... Read more
Remarkable News, Customer Experience (CX)
Meet the Team: Lizzie Oloruntola
In this week’s Meet the Team, we speak to Lizzie Oloruntola, a UX Consultant here at Remarkable. Lizzie tells us about her career so far, her love of anime, and how working as a teacher gave her some surprisingly useful... Read more
Content Operations, Customer Experience (CX)
What is Optimizely One?
The DXP ecosystem is constantly moving, with the main players always evolving their products and expanding their feature sets. Optimizely One was launched in 2023 and is Optimizely’s big play in the DXP space. It is comprised of a robust... Read more
AI & Automation, Content Operations
Sitecore Announces 250 New Features Across its Ecosystem
There’s been a lot going on at Sitecore recently, to put it mildly. A host of new features have just been announced across XM Cloud, Content Hub, XP, and Sitecore Stream, among others. 250 of them, in fact! And new... Read more
Content Operations, Digital Marketing & Media
The Google March 2025 Core Update: Who’s Up, Who’s Down & What’s Next?
Another month, another Google algorithm update shaking up the search rankings. The Google Core Update March 2025 is proving to be yet another ‘big one’, hitting websites hard and rewarding those who have been playing the long game with high-quality... Read more