Insights
Insight-driven, quality-focused content written by the experts.
Travel & Transport, Content Operations
Getting Less Website Traffic? Are You Prepared for the Seismic Search Shift in Travel?
The travel and hospitality sector is facing a dramatic rewrite of the traditional SEO playbook. As generative AI and LLMs like ChatGPT, Perplexity, and Grok capture user attention, traditional search traffic is evaporating, and the implications for hotels, airlines, and... Read more
Content Operations, Digital Marketing & Media
AI Search in 2025: Why We Should Integrate, Not Overthink, SEO, AEO & GEO
The way we discover content, products and even brands online is changing. Fast. With AI reshaping the mechanics of search, new frameworks like Answer Engine Optimisation (AEO) and Generative Engine Optimisation (GEO) have entered many digital marketer’s vocabulary. But while... Read more
Content Operations, Customer Experience (CX)
Google AI Mode is here: Universal to Unique. Information to Intelligence. Search Will Never Be the Same.
Last year, we were discussing AI Search as something experimental. Today, it’s (almost) the default. With the launch of Google AI Mode, digital marketers need to take note, because we’re not just witnessing a new feature, we’re seeing arguably the... Read more
Ecommerce, AI & Automation
How to Optimise Your Ecommerce Brand for ChatGPT Shopping
As generative AI reshapes how people search, browse, and buy, ChatGPT’s new shopping interface is positioning itself as a potentially exciting new ecommerce channel, presenting product cards, prices, reviews, and purchase links right inside the chat. We should be clear... Read more
AI & Automation, Commerce & Experience Platforms
50 Reasons Why Digital Marketing Matters in 2025
Why the brands winning today (and tomorrow) are those investing smartly in digital. In the past 20 years, digital marketing has fully matured and is far from it’s old position as a a “nice to have”. It is genuinely a... Read more
Financial Services, Content Operations
From SEO to SGE: The New Rules of Digital Discoverability for Insurance Brands
For years, digital marketing and in-particular SEO (search engine optimisation), has been the frontline tactic for insurance brands looking to win online. Get your site ranking for the right keywords, and the quotes and conversions would follow. But the rules... Read more
Content Operations, Customer Experience (CX)
What is Optimizely One?
The DXP ecosystem is constantly moving, with the main players always evolving their products and expanding their feature sets. Optimizely One was launched in 2023 and is Optimizely’s big play in the DXP space. It is comprised of a robust... Read more
AI & Automation, Content Operations
Sitecore Announces 250 New Features Across its Ecosystem
There’s been a lot going on at Sitecore recently, to put it mildly. A host of new features have just been announced across XM Cloud, Content Hub, XP, and Sitecore Stream, among others. 250 of them, in fact! And new... Read more