Insights

Social media has become an integral part of our daily lives. With 4.95 billion users worldwide, accounting for around 60.49% of the global population, it transforms the way organisations connect with their audience. Airlines, with their global reach and constant... Read more

Optimizely, formerly Episerver, offers a variety of tools designed for marketers and other teams including experimentation, content management, personalisation and commerce tools all designed to help get the most out of their digital platform. The platform gives organisations sector-wide the power... Read more

Optimizely عبارة عن منصة تجربة رقمية (DXP) تتيح لفرق التسويق وغيرها القدرة على إدارة وتحسين نشاطها الرقمي وتجربة العملاء عبر كل نقطة اتصال. تتمتع Optimizely، المعروفة سابقًا باسم Episerver، بمجموعة ميزات وقدرات مدهشة تمنح المنظمات في جميع القطاعات القدرة على... Read more

In today’s hyper-connected, data-driven world, businesses are constantly inundated with a deluge of information. From customer interactions to sales transactions, marketing campaigns, and social media engagements, the sheer volume of data can be overwhelming. However, this wealth of data also... Read more

In today’s competitive business landscape, sales and marketing alignment is crucial for success. When sales and marketing collaborate seamlessly, leveraging strengths, they create a unified approach that resonates with customers, propelling the organisation forward. This alignment is about a shared... Read more

In today’s hyper-competitive business landscape, fragmented customer data often stands as a formidable barrier to success. The challenges stemming from disparate data sources can be multifaceted, hindering businesses from making informed decisions and stunting growth opportunities. Customer data unification is... Read more