Insights
Insight-driven, quality-focused content written by the experts.
Ecommerce, Commerce & Experience Platforms
February 29, 2024
What is BigCommerce?
The right ecommerce platform for your business is more crucial than ever. Among the long list of options available, one...
Travel & Transport, Digital Marketing & Media
February 29, 2024
Aviation Digital Marketing
The aviation industry is no stranger to evolution. From the dawn of commercial flight to the era of digital transformation,...
Events, CRM & Data
February 28, 2024
Gartner Magic Quadrant 2024 – Salesforce Named Leading CDP
In a time when 70% of organisations struggle to provide completely connected user experiences across all channels, it’s crucial for...
Customer Experience (CX), Optimizely
February 21, 2024
Improving Ecommerce Conversion Rates
The average ecommerce conversion rate is between 2.5% to 3%. Conversions can change depending on the organisation or conversion actions,...
AI & Automation, CRM & Data
February 16, 2024
Salesforce Sales Cloud Einstein: Increasing Forecasting Accuracy
Customer Experience (CX), Optimizely
February 14, 2024
What Are The Best A/B Testing Platforms?
A/B tests are carried out to create data that can be used to improve conversion rates by up to 400%....
Remarkable News, Customer Experience (CX)
February 9, 2024
Sitecore MVPs 2024
Today, Sitecore has announced the 2024 Sitecore MVPs (Most Valuable Professionals)! This is the 18th year of the programme, with...
AI & Automation, CRM & Data
February 4, 2024
AI in Customer Service: What is It & Why Do You Need It?
Embracing the AI Revolution in Customer Service In an era where technological advancements are not just innovations but necessities, the...
AI & Automation, CRM & Data
February 4, 2024
Why Data Analysis is Key to Making Strategic Marketing Decisions
Travel & Transport, AI & Automation
January 31, 2024
Artificial Intelligence in Airlines
While artificial intelligence (AI) remains a relatively recent development, it is gaining widespread recognition, and one sector at the forefront...
Travel & Transport, AI & Automation
January 31, 2024
Marketing for travel brands in 2024
The travel industry is regaining pace in 2024 and travellers are even more eager to get away. Travel and airline...
Customer Experience (CX), Design and Build
January 29, 2024
Sitecore XM Cloud Forms
A brand new, very welcome new feature has come to Sitecore XM Cloud – Sitecore XM Cloud forms! Forms are...