Insights
Insight-driven, quality-focused content written by the experts.
AI & Automation, CRM & Data
July 22, 2024
Salesforce Analytics
Nearly 80% of users have rated Salesforce Analytics Cloud “excellent” or “good”. Salesforce Analytics Cloud is a very powerful tool,...
CRM & Data, Customer Experience (CX)
July 17, 2024
Optimizely Amplitude Integration
87% of marketers believe that data is the most under-utilised asset within their company. Having access to actionable data is...
AI & Automation, Content Operations
July 8, 2024
Content Marketing Strategy for Enterprise Brands
Content marketing is projected to be worth $600 billion by the end of 2024 and has the highest ROI out...
AI & Automation, CRM & Data
July 4, 2024
The Benefits of Using Salesforce CRM
Maintaining strong relationships with your customer base is crucial. Due to that, CRM systems have become essential tools that need...
Customer Experience (CX), Personalisation & CRO
July 3, 2024
Conversion Rate Optimisation Strategies for Enterprise Brands
The top 25% of websites across all industries convert at a rate of 5.31% or higher, but many websites don’t...
Commerce & Experience Platforms, Customer Experience (CX)
June 27, 2024
Sitecore CMS: A Guide
Businesses are continually searching for robust solutions to manage and deliver personalised experiences to their customers. Optimising your website’s content...
AI & Automation, Personalisation & CRO
June 26, 2024
AI and Content Marketing
83% of marketers believe AI will have a positive impact on their SEO efforts, and 67% of businesses report a...
Travel & Transport, AI & Automation
June 19, 2024
Email Marketing For Hotels
When executed well, hotel email marketing generates an impressive £28 ROI for every £1 spent, delivering the highest marketing ROI...
Customer Experience (CX), Personalisation & CRO
June 13, 2024
Sitecore Personalisation for Enterprise Brands
Businesses today are striving to engage their audience in meaningful ways, tailoring content and interactions to meet individual preferences and...
AI & Automation, CRM & Data
June 12, 2024
What is a Salesforce Consultant?
In 2023, Salesforce generated $2.33 billion from professional services and other services alone; this reflects the high, and steadily increasing,...
Travel & Transport, AI & Automation
June 5, 2024
Digital Marketing Strategy for Hotels
Capturing the attention of potential guests and standing out among the competition in the hospitality industry is increasingly challenging. With...