Insights
Insight-driven, quality-focused content written by the experts.
AI & Automation, CRM & Data
February 16, 2024
Salesforce Sales Cloud Einstein: Increasing Forecasting Accuracy
Customer Experience (CX), Optimizely
February 14, 2024
What Are The Best A/B Testing Platforms?
A/B tests are carried out to create data that can be used to improve conversion rates by up to 400%....
AI & Automation, CRM & Data
February 4, 2024
AI in Customer Service: What is It & Why Do You Need It?
Embracing the AI Revolution in Customer Service In an era where technological advancements are not just innovations but necessities, the...
AI & Automation, CRM & Data
February 4, 2024
Why Data Analysis is Key to Making Strategic Marketing Decisions
Travel & Transport, AI & Automation
January 31, 2024
Artificial Intelligence in Airlines
While artificial intelligence (AI) remains a relatively recent development, it is gaining widespread recognition, and one sector at the forefront...
Travel & Transport, AI & Automation
January 31, 2024
Marketing for travel brands in 2024
The travel industry is regaining pace in 2024 and travellers are even more eager to get away. Travel and airline...
Commerce & Experience Platforms, Optimizely
January 18, 2024
Optimizely CMS 13 Benefits For Your Organisation
Choosing the right Content Management System (CMS) is paramount for organisations aiming to stay ahead in the competitive online space....
Travel & Transport, Commerce & Experience Platforms
January 17, 2024
Travel Ecommerce Platform Essentials
The online travel market is expected to reach $690.71 billion by 2026 Brands who want to stay ahead need a dynamic...
Travel & Transport, CRM & Data
January 10, 2024
Airlines And Social Media
Social media has become an integral part of our daily lives. With 4.95 billion users worldwide, accounting for around 60.49%...
Commerce & Experience Platforms, Optimizely
January 8, 2024
What is Optimizely?
Optimizely, formerly Episerver, offers a variety of tools designed for marketers and other teams including experimentation, content management, personalisation and commerce...
Commerce & Experience Platforms, Customer Experience (CX)
January 8, 2024
ما هي Optimizely ؟
Optimizely عبارة عن منصة تجربة رقمية (DXP) تتيح لفرق التسويق وغيرها القدرة على إدارة وتحسين نشاطها الرقمي وتجربة العملاء عبر...
AI & Automation, CRM & Data
January 7, 2024
Harnessing the Power of Unified Customer Data for Business Success.
In today’s hyper-competitive business landscape, fragmented customer data often stands as a formidable barrier to success. The challenges stemming from...