Insights
Insight-driven, quality-focused content written by the experts.
Events, Travel & Transport
August 20, 2025
The Future of AI & Social Search in Travel: Key Takeaways from Our Webinar
The travel and hospitality industry is undergoing a seismic shift. In our recent webinar, hosted in partnership with Katy Howell,...
Travel & Transport, AI Agents & Automation
May 8, 2025
AI, Search and the Travel Revolution: 7 Takeaways from Our Conversation with Google’s Lalit Gupta
On 6 May 2025, we had the pleasure of hosting a future-focused conversation with Google’s Lalit Gupta to explore the...
Travel & Transport, Channel Optimisation
May 6, 2025
Travel PPC: 8 Essential Tips
Travel PPC remains one of the best ways for travel brands to amplify their brand, with many competitors fighting for...
Events, Travel & Transport
May 1, 2025
The Future of Search and AI for the Travel & Hospitality Industry
How is AI Transforming Travel Search? Evolving customer behaviour and cutting-edge AI technologies are redefining the travel and hospitality landscape,...
Travel & Transport, Channel Optimisation
May 1, 2025
SEO for Airlines
With a staggering 68% of online travel experiences beginning with a search engine, SEO for airlines is a vital focus...
Property & Hospitality, Travel & Transport
July 23, 2024
Creating Successful Hotel PPC Campaigns
All hotels share a common goal, increasing occupancy rates. But, how is this achieved at a time when digital marketing...
Property & Hospitality, Travel & Transport
June 19, 2024
Email Marketing For Hotels
When executed well, hotel email marketing generates an impressive £28 ROI for every £1 spent, delivering the highest marketing ROI...
Property & Hospitality, Travel & Transport
June 5, 2024
Digital Marketing Strategy for Hotels
Capturing the attention of potential guests and standing out among the competition in the hospitality industry is increasingly challenging. With...
Property & Hospitality, Travel & Transport
May 29, 2024
Hotel SEO Strategy
With 70% of travellers booking hotels online, a robust SEO (Search Engine Optimisation) strategy is essential for hotels to stand...
Property & Hospitality, Travel & Transport
May 29, 2024
Best Hotel Website Designs
In the competitive hospitality industry, first impressions are pivotal, and increasingly, these initial impressions are formed online. The digital presence...
Property & Hospitality, Travel & Transport
May 15, 2024
Hotel Website Conversion Rate
Mastering the art of conversion rate optimisation (CRO) is essential for hotels aiming to maximise online bookings and revenue. CRO...
Property & Hospitality, Travel & Transport
May 14, 2024
Content Marketing Strategy for Hotels
Creating a robust content marketing strategy for hotels that are looking to expand their customer base is essential. The good...