FirstPort
Separate B2B and B2C audiences pulling in different directions, and a customer services team absorbing demand the website should have handled. Remarkable fixed it with personalisation.
Separate B2B and B2C audiences pulling in different directions, and a customer services team absorbing demand the website should have handled. Remarkable fixed it with personalisation.
FirstPort struggled to cater to both their B2B and B2C customers. They found that B2C customers in particular relied heavily on the customer services team. They approached us with clear business objectives: they wanted a site that supported both B2B and B2C audiences with improved user experience and self serve options. They wanted to increase brand engagement and future-proofed the site so that it could always keep up with demand.
Our new website for FirstPort utilised the following Sitecore platform features with award-winning results:
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